Supermarqt
DOCENT: A. PLOEG
BJÖRN HOMMES
, Inhoudsopgave
Desk research/field research.......................................................................................................................... 2
Budget supermarkt: Lidl.......................................................................................................................................2
Gewone supermarkt: Albert Heijn........................................................................................................................2
Biologische supermarkt: Natuurvoeding zonneklaar...........................................................................................2
Vergelijken............................................................................................................................................................2
Doelgroepen.................................................................................................................................................. 4
Resultaten enquête..............................................................................................................................................4
Inleiding................................................................................................................................................................4
Doelgroep.............................................................................................................................................................4
Taak 3 Marqt........................................................................................................................................................4
Kansen..................................................................................................................................................................5
Bedreigingen........................................................................................................................................................5
Inrichting en grootte van winkel..........................................................................................................................5
Promotie...............................................................................................................................................................5
Voorstelplan.................................................................................................................................................. 6
Inleiding................................................................................................................................................................6
Voorstel................................................................................................................................................................6
Marketingdoelstelling..........................................................................................................................................6
Productomschrijving.............................................................................................................................................6