CONCEPT PLAN
, Table of Contents
Research into our target group .......................................................................................................................... 2
Research into trends and development in the travel industry ........................................................................... 2
A detailed and substantiated description of the new tour operator .................................................................. 3
A target group analysis and a competitor analysis for the new product ........................................................... 3
The vision and mission of the new tour operator............................................................................................... 3
The potential value of the new travel product. Why does our travel have an added value to the Dutch
market, how is it innovative and in what way does our travel tie into the current trends? .............................. 3
An analysis of the destination of our trip ........................................................................................................... 4
Bibliography .................................................................................................................................................... 6
1
, Table of Contents
Research into our target group .......................................................................................................................... 2
Research into trends and development in the travel industry ........................................................................... 2
A detailed and substantiated description of the new tour operator .................................................................. 3
A target group analysis and a competitor analysis for the new product ........................................................... 3
The vision and mission of the new tour operator............................................................................................... 3
The potential value of the new travel product. Why does our travel have an added value to the Dutch
market, how is it innovative and in what way does our travel tie into the current trends? .............................. 3
An analysis of the destination of our trip ........................................................................................................... 4
Bibliography .................................................................................................................................................... 6
1
