1
Test Bank Fundamentals of Selling Customers for Life
through Service 13th Edition by Charles Futrell.
Chapter 01 The Life, Times, and Career of the Professional Salesperson
Learning Objectives:
01-01 Define and explain the term selling.
01-02 Explain why everyone sells, even you.
01-03 Explain the relationship between the definition of personal selling and the Golden Rule of
Personal Selling.
01-04 Discuss the reasons as to why people might choose a sales career.
01-05 Enumerate some of the various types of sales jobs.
01-06 Describe the job activities of salespeople.
01-07 Define the characteristics that salespeople believe are needed for success in building
relationships with customers.
01-08 List and explain the 10 steps in the sales process.
True / False Questions
1. Selling and marketing are interchangeable terms for the same business activity.
Answer: False
Learning Objective: 01-01
Topic: What Is Selling?
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Selling is a marketing component that refers to the personal communication of information
to persuade a prospective customer to buy something. Marketing is an organizational function and a set
of processes for creating, communicating and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders.
2. According to recent Gallup surveys, most Americans believe that traditional salespeople are overly
interested in the needs of customers.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Understand
AACSB: Analytic
Page 1 of 910
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Level of Difficulty: Medium
Explanation: As Gallup’s survey poll of Americans indicates, people view traditional salespeople as
having their self-interest as a priority. This type of salesperson is preoccupied with his or her own well-
being—usually defined in terms of making money—and thus is selfish and cannot be trusted.
3. Personal selling refers to the personal communication of information to unselfishly persuade a
prospective customer to buy something that satisfies that individual's needs.
Answer: True
Learning Objective: 01-01
Topic: A New Definition of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Personal selling refers to the personal communication of information to unselfishly
persuade a prospective customer to buy something—a good, a service, an idea, or something else—that
satisfies that individual’s needs.
4. The Golden Rule of Personal Selling describes the willingness to plan and execute product, price,
distribution, and promotion plans so as to create exchanges that satisfy individual and organizational
objectives.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: The Golden Rule of Personal Selling refers to the sales philosophy of unselfishly treating
others as you would like to be treated. Reciprocity is not expected.
5. As a salesperson’s self-interest decreases, a salesperson’s interest in providing customer service is
more likely to increase.
Answer: True
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Explanation: As interest in serving others improves, a person’s self-interest lessens. The more the
salesperson considers the customer’s interest, the better the customer service.
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6. An employee at a fast-food restaurant who asks the manager for a raise is engaged in the selling
process.
Answer: True
Learning Objective: 01-02
Topic: Everybody Sells!
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Explanation: You are involved in selling when you want someone to do something. Therefore, an
employee persuading a manager for a raise is in the process of selling.
7. Unlike traditional and Golden Rule salespeople, professional salespeople have a tendency to attribute
sales success to others rather than to their own actions.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Golden Rule salespeople tend to attribute positive results to others rather than to their
own personal efforts. Professional salespeople attribute results to personal efforts as well as to their
employer, customers, and the economy.
8. Golden Rule salespeople tend to believe that money is to be shared and that customer service is a top
priority.
Answer: True
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Golden Rule salespeople are customer-focused, so customer service is important. Money is
not the main motivation of Golden Rule salespeople, so money should be shared.
Page 4 of 910
Test Bank Fundamentals of Selling Customers for Life
through Service 13th Edition by Charles Futrell.
Chapter 01 The Life, Times, and Career of the Professional Salesperson
Learning Objectives:
01-01 Define and explain the term selling.
01-02 Explain why everyone sells, even you.
01-03 Explain the relationship between the definition of personal selling and the Golden Rule of
Personal Selling.
01-04 Discuss the reasons as to why people might choose a sales career.
01-05 Enumerate some of the various types of sales jobs.
01-06 Describe the job activities of salespeople.
01-07 Define the characteristics that salespeople believe are needed for success in building
relationships with customers.
01-08 List and explain the 10 steps in the sales process.
True / False Questions
1. Selling and marketing are interchangeable terms for the same business activity.
Answer: False
Learning Objective: 01-01
Topic: What Is Selling?
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Selling is a marketing component that refers to the personal communication of information
to persuade a prospective customer to buy something. Marketing is an organizational function and a set
of processes for creating, communicating and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders.
2. According to recent Gallup surveys, most Americans believe that traditional salespeople are overly
interested in the needs of customers.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Understand
AACSB: Analytic
Page 1 of 910
,2
Level of Difficulty: Medium
Explanation: As Gallup’s survey poll of Americans indicates, people view traditional salespeople as
having their self-interest as a priority. This type of salesperson is preoccupied with his or her own well-
being—usually defined in terms of making money—and thus is selfish and cannot be trusted.
3. Personal selling refers to the personal communication of information to unselfishly persuade a
prospective customer to buy something that satisfies that individual's needs.
Answer: True
Learning Objective: 01-01
Topic: A New Definition of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Personal selling refers to the personal communication of information to unselfishly
persuade a prospective customer to buy something—a good, a service, an idea, or something else—that
satisfies that individual’s needs.
4. The Golden Rule of Personal Selling describes the willingness to plan and execute product, price,
distribution, and promotion plans so as to create exchanges that satisfy individual and organizational
objectives.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: The Golden Rule of Personal Selling refers to the sales philosophy of unselfishly treating
others as you would like to be treated. Reciprocity is not expected.
5. As a salesperson’s self-interest decreases, a salesperson’s interest in providing customer service is
more likely to increase.
Answer: True
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Explanation: As interest in serving others improves, a person’s self-interest lessens. The more the
salesperson considers the customer’s interest, the better the customer service.
Page 2 of 910
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6. An employee at a fast-food restaurant who asks the manager for a raise is engaged in the selling
process.
Answer: True
Learning Objective: 01-02
Topic: Everybody Sells!
Blooms: Understand
AACSB: Analytic
Level of Difficulty: Medium
Explanation: You are involved in selling when you want someone to do something. Therefore, an
employee persuading a manager for a raise is in the process of selling.
7. Unlike traditional and Golden Rule salespeople, professional salespeople have a tendency to attribute
sales success to others rather than to their own actions.
Answer: False
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Golden Rule salespeople tend to attribute positive results to others rather than to their
own personal efforts. Professional salespeople attribute results to personal efforts as well as to their
employer, customers, and the economy.
8. Golden Rule salespeople tend to believe that money is to be shared and that customer service is a top
priority.
Answer: True
Learning Objective: 01-03
Topic: The Golden Rule of Personal Selling
Blooms: Remember
AACSB: Analytic
Level of Difficulty: Easy
Explanation: Golden Rule salespeople are customer-focused, so customer service is important. Money is
not the main motivation of Golden Rule salespeople, so money should be shared.
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