Written by Evatee (2021/2022)
Quiz 1 , Chapter 1
1. Pharmaceuticals are arguably the most socially important healthcare product.
i. TRUE
ii. FALSE
B. Pharmaceutical development is a high-risk undertaking, in which many promising leads prove disappointing.
i. TRUE
ii. FALSE
B. Pharmaceutical sales are highest in which geographical regions?
i. The U.S., Saudi Arabia, and Japan
ii. The U.S., Western Europe, and Japan
iii. Western Europe, Australia, and Canada
iv. Western Europe, Canada, and Saudi Arabia
B. The U.S. accounts for about of the world’s pharmaceutical revenues.
i. 30%
ii. 50%
iii. 80%
iv. 95%
B. Which of the following has fueled recent growth in the pharmaceutical industry?
i. increased international standardization and regulation
ii. international legalization of DTC advertising
iii. population growth and increased life expectancies
iv. all of these
B. According to your manual, which statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities?
i. "Genomic research company" is another term for "ethical research company."
ii. Partnerships between pharmaceutical companies and genomic companies will not prove
immediately profitable.
iii. Pharmaceutical companies have little to no interest in partnerships with genomic research
companies.
iv. Pharmaceutical companies will be genomic research companies' biggest competitors in
the coming years.
B. Prescription drug therapy is not cost-effective for insurance companies and healthcare providers.
i. TRUE
,Written by Evatee (2021/2022)
ii. FALSE
B. The high price of healthcare is explained by the high price of medicines.
,Written by Evatee (2021/2022)
i. TRUE
ii. FALSE
B. One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-consumer)
advertising.
i. TRUE
ii. FALSE
B. What influences the number of districts in a region?
i. the number of qualified sales representatives who apply to represent that region
ii. the region's population
iii. both the district's population and the number of qualified sales representatives who
apply to represent that region
iv. none of these
B. What is an example of the regionalization of healthcare delivery systems?
i. California and Florida have different demographics.
ii. California and Florida have different drug companies.
iii. California and Florida have different DTC advertisements.
iv. California and Florida have different prescription reimbursement policies.
B. The heart of a pharmaceutical sales team is the Regional Manager.
i. TRUE
ii. FALSE
B. Most DMs did not start as representatives.
i. TRUE
ii. FALSE
B. How many territories are in a typical district?
i. 1 to 2
ii. 8 to 12
iii. 30 to 40
iv. 50 to 100
B. What is the most effective method for grabbing market share?
i. comparative selling
ii. criticizing the competition
iii. power point presentations
iv. questioning doctors' choices
Quiz 2 , Chapter 2 & 3
1. Pharmaceutical reps mainly visit pharmacies.
,Written by Evatee (2021/2022)
i. TRUE
ii. FALSE
Quiz 1 , Chapter 1
1. Pharmaceuticals are arguably the most socially important healthcare product.
i. TRUE
ii. FALSE
B. Pharmaceutical development is a high-risk undertaking, in which many promising leads prove disappointing.
i. TRUE
ii. FALSE
B. Pharmaceutical sales are highest in which geographical regions?
i. The U.S., Saudi Arabia, and Japan
ii. The U.S., Western Europe, and Japan
iii. Western Europe, Australia, and Canada
iv. Western Europe, Canada, and Saudi Arabia
B. The U.S. accounts for about of the world’s pharmaceutical revenues.
i. 30%
ii. 50%
iii. 80%
iv. 95%
B. Which of the following has fueled recent growth in the pharmaceutical industry?
i. increased international standardization and regulation
ii. international legalization of DTC advertising
iii. population growth and increased life expectancies
iv. all of these
B. According to your manual, which statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities?
i. "Genomic research company" is another term for "ethical research company."
ii. Partnerships between pharmaceutical companies and genomic companies will not prove
immediately profitable.
iii. Pharmaceutical companies have little to no interest in partnerships with genomic research
companies.
iv. Pharmaceutical companies will be genomic research companies' biggest competitors in
the coming years.
B. Prescription drug therapy is not cost-effective for insurance companies and healthcare providers.
i. TRUE
,Written by Evatee (2021/2022)
ii. FALSE
B. The high price of healthcare is explained by the high price of medicines.
,Written by Evatee (2021/2022)
i. TRUE
ii. FALSE
B. One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-consumer)
advertising.
i. TRUE
ii. FALSE
B. What influences the number of districts in a region?
i. the number of qualified sales representatives who apply to represent that region
ii. the region's population
iii. both the district's population and the number of qualified sales representatives who
apply to represent that region
iv. none of these
B. What is an example of the regionalization of healthcare delivery systems?
i. California and Florida have different demographics.
ii. California and Florida have different drug companies.
iii. California and Florida have different DTC advertisements.
iv. California and Florida have different prescription reimbursement policies.
B. The heart of a pharmaceutical sales team is the Regional Manager.
i. TRUE
ii. FALSE
B. Most DMs did not start as representatives.
i. TRUE
ii. FALSE
B. How many territories are in a typical district?
i. 1 to 2
ii. 8 to 12
iii. 30 to 40
iv. 50 to 100
B. What is the most effective method for grabbing market share?
i. comparative selling
ii. criticizing the competition
iii. power point presentations
iv. questioning doctors' choices
Quiz 2 , Chapter 2 & 3
1. Pharmaceutical reps mainly visit pharmacies.
,Written by Evatee (2021/2022)
i. TRUE
ii. FALSE
