MGMT 3850 CHAPTER 4 CONDUCTING A FEASIBILITY ANALYSIS AND CRAFTING A WINNING BUSINESS PLAN

MGMT 3850 CHAPTER 4 CONDUCTING A FEASIBILITY ANALYSIS AND CRAFTING A WINNING BUSINESS PLAN Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan 1) The process of determining whether an entrepreneur's idea is a viable foundation for creating a successful business is known as a: A) business plan. B) strategic analysis. C) industry analysis. D) feasibility analysis. Answer: D Diff: 1 Page Ref: 128 AACSB: Analytic Skills Learning Obj.: 1 2) Porter's five forces model assesses industry attractiveness by surveying these five factors: A) potential entrants, suppliers, buyers, substitutes, and rivalry among existing firms. B) potential entrants, suppliers, buyers, similar products, and rivalry among existing firms. C) potential entrants, suppliers, raw materials, substitutes, and rivalry among existing firms. D) potential entrants, competitors, buyers