Engels
Unit 1
Communicating= to share information with others
Factors= something that influences a situation
Fluency= able to speak or write well
Language= a system of communication
Accuracy= correct, exact
Awareness= knowledge and understanding of something
Body language= movements of your body that tells how you are feeling
Extensive= wide, large
Vocabulary= all the words known and used by a person
Mistakes= faults
Physical= relating to the body
Appearance= the way a person or thing looks to other people
Accent= pronounce words in a particular area
Problem= something that is hard to deal with
Articulate= able to express ideas well
Focused= concentrate at one particular point
Reserved= reluctant to speak
Coherent= clearly and easy to understand
Hestitant= doubt
Responsive= eager to react and communicate
Eloquent= able to use your words well
Inhibited= reluctant to speak
Sensitive= emotions, feelings, easily upset
Extrovert= outgoing
Persuasive= good at influencing people
Succinct= concise, to the point
Fluent= speak a language easily or well
Rambling= not getting to the point, talking in a confused way, wandering
Vague= not clear
Confused= unable to think clearly
Influencing= to have an effect on people or things
Eager= wanting to do something very much
To react= answer, respond, reply
Clarify= making clear
Confuse= to make something difficult to understand
Digress= to move away from the main subject
Engage= to become involved or interested
Explain= to make something clear
Interrupt= to stop something for a short period
Responsible= duty
Productivity= the rate at which a person, company, or country does useful work
Increases= rising
Prosperity= you are doing well because you make a lot of money
, Recipient= a person who receives something
Hide= conceal
Expression= the process of making known one’s thoughts and feelings
Irritable= becoming easily annoyed
Exchange= change with someone
Fade= blur
Excuses= a reason that you give to explain why you did something
Discussion= to talk with people about something and tell each other their opinions
Conversation= to talk with people about something
Consequences= a result of a particular action or situation
Verbally= with words
Junk= rubbish
Overuse= use too much
Distraction= a thing that prevents someone for giving full attention
Peeking= look quickly
Hypocrisy= not fair in a way of pretence
Threatened= to cause harm to something or someone
Vowed= to make a determined decision
Uncivil= not polite
Admitted= to agree (unwillingly)
Forces= make someone do something against their will
Unreliable= not able to be trusted or believed
Marvellously= extremely
Far-flung= far away, with a great distance
Leisure= time when you are free from work and other duties
Terrific= very good
Pitching= short presentation
Get away with= run off something
Make things up= invent things
Beat= to defeat
Facial= having to do with your face
Modify= to change something
Offence= when you upset someone
Impetuous= you do something quickly without thought
Festered= irritated
Invariably= always
Abusive= causing harm
Severe= very bad punishment, very serious
Swamped= overloaded
Medium= a tool for communicating
Chronic= constant
Reprimanded= you get told off, you get punished
To put it in a nutshell= to give the main facts, in a short, clear way
To get straight to the point= to talk about the most important thing
To hear it on the grapevine= to hear about something because the information has been
passed from one person to another in a conversation
To put someone in the picture= to give the latest information
To get the wrong end of the stick= to not understand something
, To be on the same wavelength= to share similar opinions and ideas
Can’t make head nor tail of it= to fail to understand anything
To talk at cross-purposes= to not understand someone
To beat about the bush= to delay talking about something
To get it straight from the horse’s mouth= to be told something by someone who has direct
knowledge of it
To be like talking to a brick wall= to try to communicate with an unresponsive person
To keep someone in the loop= to include someone in group communication
Unit 2
Brand= a type of product made by a particular company
Market= a place in order to buy and sell things
Internationally= in or into many different countries
Equipment= the set of necessary tools
Image= reputation
Origin= the beginning of something
Target= purpose/ aim
Segment= a part of something (a group) that can be divided
Advertising= trying to persuade people to buy products
Slogan= short phrase
Marketingmix= 5 P’s: product, price, promotion, personnel, place
Marketingstrategy= a plan designed to promote and sell a product
Marketingplan= document that outlines the advertising plans
Market adaptation= process of modifying an existing product
Market penetration= get into the market
Market segmentation= you split the market into groups
Product placement= promotion of a product
Product portfolio= collection of all the products
Product feature= characteristics
Customer profile= describing customers
Customer retention= that you keep your customers
Customer base= group of existing customers
Brand positioning= positioning strategy to create a unique impression
Brand identity= name, logo, tone, tagline of a brand
Brand extension= expansion
Partnership= to work together with someone
Entering= to come into a particular place/ participating a market
Conducted= to organize and perform an activity
SWOT= strengths, weakness, opportunities, threats
Analysis= studying or examining something
Decision= choice
STEP= sociological, technological, economical, political
Geographic= relating to an area, country
USP= unique selling point
Competitors= rivals
Habits= something you do often and regularly
Growing market= increasing market
Developing market= a market which is growing and become more advanced
Unit 1
Communicating= to share information with others
Factors= something that influences a situation
Fluency= able to speak or write well
Language= a system of communication
Accuracy= correct, exact
Awareness= knowledge and understanding of something
Body language= movements of your body that tells how you are feeling
Extensive= wide, large
Vocabulary= all the words known and used by a person
Mistakes= faults
Physical= relating to the body
Appearance= the way a person or thing looks to other people
Accent= pronounce words in a particular area
Problem= something that is hard to deal with
Articulate= able to express ideas well
Focused= concentrate at one particular point
Reserved= reluctant to speak
Coherent= clearly and easy to understand
Hestitant= doubt
Responsive= eager to react and communicate
Eloquent= able to use your words well
Inhibited= reluctant to speak
Sensitive= emotions, feelings, easily upset
Extrovert= outgoing
Persuasive= good at influencing people
Succinct= concise, to the point
Fluent= speak a language easily or well
Rambling= not getting to the point, talking in a confused way, wandering
Vague= not clear
Confused= unable to think clearly
Influencing= to have an effect on people or things
Eager= wanting to do something very much
To react= answer, respond, reply
Clarify= making clear
Confuse= to make something difficult to understand
Digress= to move away from the main subject
Engage= to become involved or interested
Explain= to make something clear
Interrupt= to stop something for a short period
Responsible= duty
Productivity= the rate at which a person, company, or country does useful work
Increases= rising
Prosperity= you are doing well because you make a lot of money
, Recipient= a person who receives something
Hide= conceal
Expression= the process of making known one’s thoughts and feelings
Irritable= becoming easily annoyed
Exchange= change with someone
Fade= blur
Excuses= a reason that you give to explain why you did something
Discussion= to talk with people about something and tell each other their opinions
Conversation= to talk with people about something
Consequences= a result of a particular action or situation
Verbally= with words
Junk= rubbish
Overuse= use too much
Distraction= a thing that prevents someone for giving full attention
Peeking= look quickly
Hypocrisy= not fair in a way of pretence
Threatened= to cause harm to something or someone
Vowed= to make a determined decision
Uncivil= not polite
Admitted= to agree (unwillingly)
Forces= make someone do something against their will
Unreliable= not able to be trusted or believed
Marvellously= extremely
Far-flung= far away, with a great distance
Leisure= time when you are free from work and other duties
Terrific= very good
Pitching= short presentation
Get away with= run off something
Make things up= invent things
Beat= to defeat
Facial= having to do with your face
Modify= to change something
Offence= when you upset someone
Impetuous= you do something quickly without thought
Festered= irritated
Invariably= always
Abusive= causing harm
Severe= very bad punishment, very serious
Swamped= overloaded
Medium= a tool for communicating
Chronic= constant
Reprimanded= you get told off, you get punished
To put it in a nutshell= to give the main facts, in a short, clear way
To get straight to the point= to talk about the most important thing
To hear it on the grapevine= to hear about something because the information has been
passed from one person to another in a conversation
To put someone in the picture= to give the latest information
To get the wrong end of the stick= to not understand something
, To be on the same wavelength= to share similar opinions and ideas
Can’t make head nor tail of it= to fail to understand anything
To talk at cross-purposes= to not understand someone
To beat about the bush= to delay talking about something
To get it straight from the horse’s mouth= to be told something by someone who has direct
knowledge of it
To be like talking to a brick wall= to try to communicate with an unresponsive person
To keep someone in the loop= to include someone in group communication
Unit 2
Brand= a type of product made by a particular company
Market= a place in order to buy and sell things
Internationally= in or into many different countries
Equipment= the set of necessary tools
Image= reputation
Origin= the beginning of something
Target= purpose/ aim
Segment= a part of something (a group) that can be divided
Advertising= trying to persuade people to buy products
Slogan= short phrase
Marketingmix= 5 P’s: product, price, promotion, personnel, place
Marketingstrategy= a plan designed to promote and sell a product
Marketingplan= document that outlines the advertising plans
Market adaptation= process of modifying an existing product
Market penetration= get into the market
Market segmentation= you split the market into groups
Product placement= promotion of a product
Product portfolio= collection of all the products
Product feature= characteristics
Customer profile= describing customers
Customer retention= that you keep your customers
Customer base= group of existing customers
Brand positioning= positioning strategy to create a unique impression
Brand identity= name, logo, tone, tagline of a brand
Brand extension= expansion
Partnership= to work together with someone
Entering= to come into a particular place/ participating a market
Conducted= to organize and perform an activity
SWOT= strengths, weakness, opportunities, threats
Analysis= studying or examining something
Decision= choice
STEP= sociological, technological, economical, political
Geographic= relating to an area, country
USP= unique selling point
Competitors= rivals
Habits= something you do often and regularly
Growing market= increasing market
Developing market= a market which is growing and become more advanced
