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NIU MKT602 Week 2 Midterm Exam Latest 2021

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NIU MKT602 Week 2 Midterm Exam Latest 2021 NIU MKT602 Week 2 Midterm Exam Latest 2021 NIU MKT602 Week 2 Midterm Exam Latest 2021 NIU MKT602 Week 2 Midterm Exam Latest 2021 NIU MKT602 Week 2 Midterm Exam Latest 2021 NIU MKT602 Week 2 Midterm Exam Latest 2021

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NIU MKT602
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NIU MKT602

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NIU MKT602 Week 2 Midterm Exam 2021



Question 1

Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to

members who receive exclusive news, previews, and opportunities to win prizes. The Foo

Fighters are using ________ to reach Generation Y.

student ambassadors

unconventional sports

cool events

computer games

online buzz

Question 2

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are

sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of

________ segmentation.

demographic

behavioral

psychographic

geographic

cultural

Question 3

________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a

commission based on sales.

Virtual

Domestic
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