The strategic role of IS involves using IT to
develop products, services, and capabilities that
give company major advantages over the
competitive forces it faces in the global
marketplace.
, The role of IT
Increase employee productivity by reducing
time, errors and costs
Enhance decision making
Improve team collaboration
Create business partnerships and alliances
Enable global reach all over the world taking
into consideration the culture of each nation or
society.
Facilitate organizational transformation as the
organization evolves and responds to the ever-
changing marketplace.
, Porter’s Competitive Forces Model
One of the most well-known frameworks for analyzing
competitiveness is Porter’s competitive forces model.
The company must confront five competitive forces.