ALC 1 Marketing
Section 1: (What is Marketing?)
Brian's boss is explaining the concept of buying centers in B2B marketing.
His boss indicates that with complicated business purchases, it's not one
person making the decision and that each purchase involves different roles.
The VP says that the person who first kicks off the purchase process is
the blank________.
A initiator
B influencer
C administrator
D gatekeeper
The differences between goods and services are all of the following EXCEPT blank_________.
A intangibility
B perishability
C marketability
D inseparability
Which one of the following is NOT a stage in the Product Life Cycle?
A profitability
B growth
C maturity
, D decline
or expensive purchases, blank_________, uniqueness and quality matter.
A quantity
B brand
C location
D discount
Consumer buying is people buying something for blank______
A a business
B for themselves
C an organization
D a non-profit
Section 2: (Marketing Segmentation)
Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will
try to find out blank_____.
A what will appeal to high end users
which customers might like their product, and how to get the product
B
into their hands
C which customers are price sensitive
Section 1: (What is Marketing?)
Brian's boss is explaining the concept of buying centers in B2B marketing.
His boss indicates that with complicated business purchases, it's not one
person making the decision and that each purchase involves different roles.
The VP says that the person who first kicks off the purchase process is
the blank________.
A initiator
B influencer
C administrator
D gatekeeper
The differences between goods and services are all of the following EXCEPT blank_________.
A intangibility
B perishability
C marketability
D inseparability
Which one of the following is NOT a stage in the Product Life Cycle?
A profitability
B growth
C maturity
, D decline
or expensive purchases, blank_________, uniqueness and quality matter.
A quantity
B brand
C location
D discount
Consumer buying is people buying something for blank______
A a business
B for themselves
C an organization
D a non-profit
Section 2: (Marketing Segmentation)
Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will
try to find out blank_____.
A what will appeal to high end users
which customers might like their product, and how to get the product
B
into their hands
C which customers are price sensitive
