BUSI 300 Test 3, (Version 4), Verified and Correct answers, Liberty University

BUSI300 Test 3


 Question 1
2 out of 2 points
If a product is not superior to its competition in some respects, factors such as favorable price, fast
delivery, or superior service can be used as the primary appeal.
Selected Tru
Answer: e
Response Almost every product, service, or idea will in some respects be
Feedback:
superior to its competition. If not, such factors as favorable price, fast
delivery, or superior service can be used as the primary appeal. See 8-
2: Sales Messages
 Question 2
2 out of 2 points
To get a reader's attention and interest, you must offer something that has existed over a long period
of time.
Selected Fals
Answer: e
Response To get a reader's attention and interest, you must offer something new
Feedback
:
and fresh. The four-point persuasive outline is appropriate for an
unsolicited sales message—a letter, memo, or email message written
to someone who has not requested it. See 8-2: Sales Messages
 Question 3
2 out of 2 points
Search engines help you locate web pages. Understanding how search engines work will help your
research processes.


Choose whether the statement below about search engines is true or false.
A search engine allows you to search for specific topics.
Selected Tru
Answer: e
Response To find a topic online, a user can use a search engine (like Google or
Feedback
:
Yahoo!). Search engines use algorithms to search the web. One item
in the results list is called a hit. Choose your search engine or database
appropriately. See 9-3: Selecting a Method of Gathering Information
 Question 4
0 out of 2 points
An introduction and a brief explanation of a graphic should appear after the graphic is shown.
Selected Tru
Answer: e
Response If graphics appear before readers have been informed, they will begin
Feedback

, : to study the graphics and draw their own inferences and conclusions.
For this reason, always introduce a graphic in the text immediately
before the graphic appears. See 10-4: Including Graphics in Text
 Question 5
0 out of 2 points
To overcome receiver resistance to a persuasive appeal, the price typically should be:
Selected d.
Answer: mentioned early in the message to avoid the impression of deception.
Answer Incorrect. Let readers see the relationship of features and benefits to
Feedback:
the price. See 8-2: Sales Messages
 Question 6
0 out of 2 points
Businesses issue requests for proposals that present the specifications for major purchases of goods
and certain services.
Selected Tru
Answer: e
Response Businesses issue calls for bids that present the specifications for
Feedback:
major purchases of goods and certain services. See 9-1:
Characteristics of Reports
 Question 7
2 out of 2 points
While constructing an effective line chart, the vertical axis should be used for time and the horizontal
axis for amount.
Selected Fals
Answer: e
Response While constructing an effective line chart, the vertical axis should be
Feedback
:
used for amount and the horizontal axis for time. A line chart depicts
changes in quantitative data over time and illustrates trends. Bars are
used for showing quantitative totals or comparisons. See 10-3: Types
of Graphic Aids
 Question 8
2 out of 2 points
When using an original approach, choose an anecdote likely familiar to your audience.
Selected Fals
Answer: e
Response When using an original approach, choose an anecdote likely unfamiliar
Feedback:
to your audience or use a unique combination of words to describe
how a product, service, or idea can solve the reader’s problem. See 8-
2: Sales Messages
 Question 9
2 out of 2 points
To enhance you credibility as a researcher, you should incorporate emotional terms in your