BUSI 300 TEST 3
Which of the following is a difference between primary and secondary research?
ANSWER: unlike primary research, secondary research can be gathered by means of traditional
printed sources or by using electronic tools.
Which of the following questions should you ask before writing a persuasive message to know your
audience?
ANSWER: how might cultural differences affect your message?
Short reports focus on the _____ of the reports.
ANSWER: body
A way to increase your chances of convincing your audience is to include _____ in your statements.
ANSWER: research evidence
When constructing pie charts, label each slice and include information about the
quantitative size, such as percentage, dollars, etc., of each slice.
ANSWER: true
Derek is assigned the task of writing a short report on his study of the behavior of the employees in
his organization toward their customers in the previous year. The audience for the report is the
management of the company. In this case, which of the following formats should Derek use?
ANSWER: a memorandum format
When reorganization of units takes place in a business, the organizational charts must be revised.
ANSWER: true
_____, a variation of the bar chart, is useful for tracking progress toward completing a series of events
over time.
ANSWER: the gantt chart
A line chart is an effective graphic for comparing housing prices in a particular region
with housing prices in another region.
ANSWER: false
As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that
target their need to be entertained, remembered, appreciated, or respected. The needs that are being
targeted are social, ego, and _____ needs.
ANSWER: self actualizing
A _____ is a statement to be proved or disproved through research
ANSWER: hypothesis
The report process is one of reducing the information collected to a size that can be
handled conveniently in a written message.
ANSWER: true
Which of the following is a difference between primary and secondary research?
ANSWER: unlike primary research, secondary research can be gathered by means of traditional
printed sources or by using electronic tools.
Which of the following questions should you ask before writing a persuasive message to know your
audience?
ANSWER: how might cultural differences affect your message?
Short reports focus on the _____ of the reports.
ANSWER: body
A way to increase your chances of convincing your audience is to include _____ in your statements.
ANSWER: research evidence
When constructing pie charts, label each slice and include information about the
quantitative size, such as percentage, dollars, etc., of each slice.
ANSWER: true
Derek is assigned the task of writing a short report on his study of the behavior of the employees in
his organization toward their customers in the previous year. The audience for the report is the
management of the company. In this case, which of the following formats should Derek use?
ANSWER: a memorandum format
When reorganization of units takes place in a business, the organizational charts must be revised.
ANSWER: true
_____, a variation of the bar chart, is useful for tracking progress toward completing a series of events
over time.
ANSWER: the gantt chart
A line chart is an effective graphic for comparing housing prices in a particular region
with housing prices in another region.
ANSWER: false
As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that
target their need to be entertained, remembered, appreciated, or respected. The needs that are being
targeted are social, ego, and _____ needs.
ANSWER: self actualizing
A _____ is a statement to be proved or disproved through research
ANSWER: hypothesis
The report process is one of reducing the information collected to a size that can be
handled conveniently in a written message.
ANSWER: true