The Blind Spot: Tracking Media
Users
MSc in Communication Science
2021-2022
Semester 2 block 1
,UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
– 2 –
, UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
Table of Contents
Tutorial 1: Introduction ............................................................................................................. 5
Tutorial 2: More Than Mere Eyes? Introduction to Eye-tracking ........................................... 10
Tutorial 3: More Than Mere Eyes? Hands-On Session........................................................... 24
Tutorial 4: More Than Mere Eyes? Elaboration & Discussion ............................................... 25
Tutorial 5: The Power of Emotions – Theory & Discussion ................................................... 28
Tutorial 6: The Power of Emotions – Hands-On Session ....................................................... 41
Group Research Proposal ........................................................................................................ 42
Tutorial 7: Neuroscience + Physiological Measures I ............................................................. 51
Tutorial 8: Feedback Session................................................................................................... 57
Individual Academic Challenge .............................................................................................. 58
Tutorial 9: Neuroscience + Physiological Measures II ........................................................... 61
Tutorial 10: Beyond Screen Time: Using Mobile Phones as Research Tool .......................... 66
Tutorial 11: Data Collection .................................................................................................... 74
Tutorial 12: Data Analysis....................................................................................................... 75
Tutorial 13: Wrap-Up & Lab Tour .......................................................................................... 76
Tutorial 14: Symposium .......................................................................................................... 77
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, UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
– 4 –
Users
MSc in Communication Science
2021-2022
Semester 2 block 1
,UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
– 2 –
, UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
Table of Contents
Tutorial 1: Introduction ............................................................................................................. 5
Tutorial 2: More Than Mere Eyes? Introduction to Eye-tracking ........................................... 10
Tutorial 3: More Than Mere Eyes? Hands-On Session........................................................... 24
Tutorial 4: More Than Mere Eyes? Elaboration & Discussion ............................................... 25
Tutorial 5: The Power of Emotions – Theory & Discussion ................................................... 28
Tutorial 6: The Power of Emotions – Hands-On Session ....................................................... 41
Group Research Proposal ........................................................................................................ 42
Tutorial 7: Neuroscience + Physiological Measures I ............................................................. 51
Tutorial 8: Feedback Session................................................................................................... 57
Individual Academic Challenge .............................................................................................. 58
Tutorial 9: Neuroscience + Physiological Measures II ........................................................... 61
Tutorial 10: Beyond Screen Time: Using Mobile Phones as Research Tool .......................... 66
Tutorial 11: Data Collection .................................................................................................... 74
Tutorial 12: Data Analysis....................................................................................................... 75
Tutorial 13: Wrap-Up & Lab Tour .......................................................................................... 76
Tutorial 14: Symposium .......................................................................................................... 77
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, UNIVERSITY OF AMSTERDAM THE BLIND SPOT: TRACKING MEDIA USERS
– 4 –
