VISUAL COMMUNICATION FINAL MILESTONE LATEST VERSION
1
Which statement is correct as it relates to color use in Eastern
culture?
You would likely see red used at a traditional wedding, because it is a symbol of
prosperity.
At the turn of the New Year, you would see white, symbolic of good fortune.
Green is often used during traditional holidays because it represents happiness.
You would see black used at a funeral as a symbol of death and mourning.
RATIONALE
In Eastern culture red is used at traditional weddings. It is symbolic of
prosperity, happiness, and good fortune.
CONCEPT
Applications of Color
2
How is the element of space used in this photograph?
The negative space around the woman creates a flat appearance of space with
the sky, woman and the ground.
The negative space around the woman enables viewers to perceive depth.
The negative space around the woman appears to be closer to the camera while
the woman appears to be in the background.
RATIONALE
Space is used to create negative space around the woman, who serves as
the positive space. Space distinguishes the silhouettes as foreground elements while
separating them from the background elements.
, CONCEPT
Elements in Context
3
Which of the following color relationships is in this poster?
Analogous color
Complementary color
Split complementary color
Tertiary color
RATIONALE
The B.B. King poster uses purple and yellow which are complementary
colors because they are located opposite each other on the color wheel.
CONCEPT
Color Relationships
4
Information that is manipulated to make it appear more positive, or
to persuade consumers to accept a point of view, is known as
__________.
editing
homage
narrative
spin
CONCEPT
1
Which statement is correct as it relates to color use in Eastern
culture?
You would likely see red used at a traditional wedding, because it is a symbol of
prosperity.
At the turn of the New Year, you would see white, symbolic of good fortune.
Green is often used during traditional holidays because it represents happiness.
You would see black used at a funeral as a symbol of death and mourning.
RATIONALE
In Eastern culture red is used at traditional weddings. It is symbolic of
prosperity, happiness, and good fortune.
CONCEPT
Applications of Color
2
How is the element of space used in this photograph?
The negative space around the woman creates a flat appearance of space with
the sky, woman and the ground.
The negative space around the woman enables viewers to perceive depth.
The negative space around the woman appears to be closer to the camera while
the woman appears to be in the background.
RATIONALE
Space is used to create negative space around the woman, who serves as
the positive space. Space distinguishes the silhouettes as foreground elements while
separating them from the background elements.
, CONCEPT
Elements in Context
3
Which of the following color relationships is in this poster?
Analogous color
Complementary color
Split complementary color
Tertiary color
RATIONALE
The B.B. King poster uses purple and yellow which are complementary
colors because they are located opposite each other on the color wheel.
CONCEPT
Color Relationships
4
Information that is manipulated to make it appear more positive, or
to persuade consumers to accept a point of view, is known as
__________.
editing
homage
narrative
spin
CONCEPT
