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Visual Communication Unit 2 Challenge 2

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Visual Communication Unit 2 Challenge 2VISUAL COMMUNICATION UNIT 2 CHALLEGE 2 Which classification of typeface is shown in the image?  a.) Italic  b.) Decorative  c.) Slanted  d.) Sans-serif  b.)Correct. Decorative typefaces have a novelty or illustrative appearance and are used primarily for headlines or initial capital letters. When a letterform is measured vertically, from the bottom of the descender to the top of the ascender, what unit is used?  a.) Pica  b.) Mean Line  c.) Point  d.) X-height  c.)Correct. A point is a unit used to measure letterforms. This study source was downloaded by from CourseH on :28:10 GMT -05:00 The terms "expanded" and "condensed" are elements of what?  a.) Typeface  b.) Type width  c.) Type weight  b.)Correct. Expanded typefaces are wider, taking up more space on the baseline. Condensed typefaces are narrower, taking up less space on the baseline Which elements of spacing account for the difference between the draft copy and the final copy below?  a.) Linespacing, Tracking  b.) Leading, Linespacing  c.) Tracking, Kerning  d.) Kerning, Leading  a.)Correct. The final layout shows type that fills more of the page due to increased tracking. The final layout also shows more white space between lines of type due to increased linespacing between lines.

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VISUAL COMMUNICATION UNIT 2 CHALLEGE 2



Visual Communication Unit 2 Challenge 2



Which example uses a sans-serif typeface?

a.)




a.)Correct.
This example illustrates a typeface without serifs (i.e., without "feet").




Which of the following is true of Old Style type shown above?
 a.)
The typeface was developed in the 1400s. It uses distinctive numerals, and
there is low contrast between thick and thin strokes.
 b.)
The typeface was developed in the 1500s. It uses sans-serif characters and
simple geometric shapes.
 c.)
The typeface was developed in the 1800s. It uses sans-serif characters, and
there is a lack of adornment.
 d.)
The typeface was developed in the 1700s. It uses angular strokes, and
includes type families such as Caslon.
 a.)Correct.
This typeface is based on ancient Roman inscriptions and an early writing style. Type
families based on Old Style include Garamond and Caslon.




This study source was downloaded by 100000841990434 from CourseHero.com on 04-21-2022 13:28:10 GMT -05:00


https://www.coursehero.com/file/72469350/Visual-Communication-Unit-2-Challenge-2docx/

, Which classification of typeface is shown in the image?
 a.)
Italic
 b.)
Decorative
 c.)
Slanted
 d.)
Sans-serif
 b.)Correct.
Decorative typefaces have a novelty or illustrative appearance and are used primarily
for headlines or initial capital letters.

When a letterform is measured vertically, from the bottom of the descender to the
top of the ascender, what unit is used?
 a.)
Pica
 b.)
Mean Line
 c.)
Point
 d.)
X-height
 c.)Correct.
A point is a unit used to measure letterforms.



This study source was downloaded by 100000841990434 from CourseHero.com on 04-21-2022 13:28:10 GMT -05:00


https://www.coursehero.com/file/72469350/Visual-Communication-Unit-2-Challenge-2docx/

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