682078
SMART
CONCEPTS.
C H T G E V E R : BELLYSSIMA
OPDRA
G R O E P : I N N OSTART
PROJEC T
N T E N : B R I T T E HERMANS &
DOCE
ERG
WIM JAGTENB
C R E A T IE
HOGESCHOOL INHOLLAND ROTTERDAM
CREATIVE BUSINESS
ROCBVT1A
, Inhoudsopgave
1 Inleiding .............................................................................................................................................. 2
1.1 Creatieve divergeertechnieken .............................................................................................. 2
1.2 110 verschillende ideeën ........................................................................................................ 3
1.3 Frames ...................................................................................................................................... 6
Frame 1 .............................................................................................................................................. 6
Frame 2 .............................................................................................................................................. 6
Frame 3 .............................................................................................................................................. 6
Frame 4 .............................................................................................................................................. 6
Frame 5 .............................................................................................................................................. 6
1.4 Frameboards ............................................................................................................................ 6
Frameboard 1..................................................................................................................................... 6
Frameboard 2..................................................................................................................................... 7
Frameboard 4..................................................................................................................................... 7
Frameboard 5..................................................................................................................................... 8
Verbeterde definitieve frameboard ..................................................................................................... 8
1.5 Concept posters ...................................................................................................................... 9
Poster 1 .............................................................................................................................................. 9
Poster 2 ............................................................................................................................................ 10
Bibliografie .......................................................................................................................................... 11
Bijlage 1: Logboek ............................................................................................................................. 12
1