MKT_315_FINAL__2020

It expands market and sales coverage. In order to evaluate how long a visitor remains on a website, IT manager John Ankerman evaluates the visitor’s . Hang time Time on site is used by web designers to ensure that each webpage works effectively with various search engines. • Content optimization The ROI equation does not: • Include customer service values • When a group of individuals selects a particular consumer-submitted entry, it is called a . • Contest • incorporates the use of webpages, sponsorships, press releases, and special events. • Public relations • When a salesperson prepares a presentation for a particular customer, the salesperson is in the step of the sales process. • Presentation • It is beneficial to use digital catalogs because . • There are no printing or mailing costs. • A enables salespeople to efficiently work from any location at any time. Sales force automation system • When Bill successfully overcame each of his customer’s objections and asked for the order, Bill was in the step of the selling process. • Closing • When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the . • Cost per thousand persons reached • What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons? • Direct • Which of the following is the first step in the personal selling process? • Prospecting • are free or minimal cost items offered by companies in order to entice customers to buy their product. • Price packs • Jon Peabody, marketing manager for Jake’s Automotive, reviews how successful their recent digital marketing campaign has been by studying data. Analytics What is the final step in the selling process called? • Follow-up • Judy Evans, web designer, included a webpage in order to share positive consumer reviews. • Testimonials An effective integrated communications and promotion program should begin with . • Discovering the target audience • When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences conflict. • Vertical • Instead of offering their products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of . • Disintermediation • In order to provide customers with an opportunity to try their product, companies offer . • Samples The of the message is based on the number of times an average person in the target market is exposed to a message. • Frequency Before calling on a prospect, a salesperson seeks to discover information about a prospective buyer. This is the step of the sales process. • Preapproach Considering the communication process, an advertisement of a particular copier machine model would be considered . • The product • The most costly promotion tool is usually . • Personal selling • The point with the largest vertical distance between the total revenue and total costs represents the point at which: • Production is optimized and profitability peaks If salesperson Jane calls her customer to make sure that he is satisfied with the product, Jane is in the stage of the selling process. • Follow-up When Auto-Manufacturing Company designed a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of . • Pete Jones, a bait shop owner, incorporates within a webpage to entice customers to buy a new lure. • CTA • When a receiver assigns meaning to the symbols encoded by company advertisements, it is called . • Decoding Which major promotion strategy incorporates telemarketing, product catalogs, kiosks, and the Internet? • Direct marketing • When a producer focuses marketing events toward final consumers in order to persuade them to buy the product, the company is applying a(n) strategy. • Pull • Alice Jackson designed her company webpage to include a page that directs visitors to a particular webpage and entices them to buy a featured product. • Landing Which of these items can be an integral part of an effective sales promotion strategy? •