AQA A-level BUSINESS Paper 3 Business 3 QP 2021

AQA A-level BUSINESS Paper 3
Business 3 QP 2021



AQA A-LEVEL BUSINESS PAPER 3 BUSINESS 3 QP 2021

, Please write clearly in block capitals.


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I declare this is my own work.



A-level
BUSINESS
Paper 3 Business 3


Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
 a calculator Question Mark
 the Insert. 1
2
Instructions
3
 Use black ink or black ball-point pen.
 Fill in the boxes at the top of this page. 4
 Answer all questions. 5
 You must answer the questions in the spaces provided. Do not write 6
outside the box around each page or on blank pages.
 If you need extra space for your answer(s), use the lined pages at the end of TOTAL
this book. Write the question number against your answer(s).
 Do all rough work in this answer book. Cross through any work you do
not want to be marked.

Information
 The marks for questions are shown in brackets.
 The maximum mark for this paper is 100.




*Jun21713230Do1
wn*
7132/3

, 2
Do not write
outside the
Answer all questions. box


Read the case study in the Insert.



Analyse how AM plc needs to change its marketing mix to make its new strategy of
focused differentiation successful.
[12 marks]




*02*
IB/G/Jun21/7132/3