MKT_315_BUSINESS LOGISTICS_QUIZ...QUESTIONS AND ANSWERS...

• Question 1 0 out of 2 points For channel managers, which of the following is a variable in the external environment? Selected Answer: emerging competitors Correct Answer: annual sales revenues • Question 2 2 out of 2 points All technology has both up sides and down sides. To manufacturers, the downside of electronic scanners and computerized inventory control systems is: Selected Answer: retailers react very quickly to sales and thus can suddenly stop ordering slow-selling product. Correct Answer: retailers react very quickly to sales and thus can suddenly stop ordering slow-selling product. • Question 3 2 out of 2 points In a recession, intermediaries are at greatest risk if: Selected Answer: they cannot sell their heavy inventories. Correct Answer: they cannot sell their heavy inventories. • Question 4 Competition between Kmart and Wal-Mart is an example of: Selected Answer: horizontal competition. 2 out of 2 points Correct Answer: horizontal competition. • Question 5 2 out of 2 points K&B Products, a producer of perfumes, prohibits its intermediaries from selling competitive perfume products. K&B is engaged in: Selected Answer: exclusive dealing. Correct Answer: exclusive dealing. • Question 6 2 out of 2 points A wholesaler attempts to secure retailer acceptance for its own brand of guitars. That wholesaler also carries similar guitars from a manufacturer of a nationally known brand. This is an illustration of: Selected Answer: vertical competition. Correct Answer: vertical competition. • Question 7 2 out of 2 points Computerized inventory control systems available to all channel members will mean: Selected Answer: more time for the manufacturer to plan production schedules. Correct Answer: more time for the manufacturer to plan production schedules. • Question 8 2 out of 2 points In inflationary times, channel members can expect consumer spending to: Selected Answer: be unpredictable. Correct Answer: be unpredictable. • Question 9 2 out of 2 points Vertical marketing systems are typically divided into the following three basic categories: Selected Answer: administered, contractual, and corporate. Correct Answer: administered, contractual, and corporate. • Question 10 Gift wrapping paper on a grocer’s shelf is an example of: Selected Answer: scrambled merchandise. 2 out of 2 points Correct Answer: scrambled merchandise. • Question 11 2 out of 2 points The channel manager must the legal environment as it affects the channel. Selected Answer: have a general knowledge of Correct Answer: have a general knowledge of • Question 12 0 out of 2 points Some technology applications, when used by manufacturers, are viewed as threats by some intermediaries. Which of the following is an example of this? Selected Answer: universal product codes Correct Answer: telemarketing • Question 13 2 out of 2 points In inflationary times, intermediaries generally can be expected to: Selected Answer: pressure manufacturers for special deals. Correct Answer: pressure manufacturers for special deals. • Question 14 2 out of 2 points To cope with periods of slow economic growth, channel managers need to: Selected Answer: increase productivity. Correct Answer: increase productivity. • Question 15 The real interest rate is: Selected Answer: the nominal rate of interest minus the inflation rate. 2 out of 2 points Correct Answer: the nominal rate of interest minus the inflation rate. • Question 16 2 out of 2 points Two retailers are fighting for the right to represent a major manufacturer in New York. The conflict between these two retailers is probably caused by: Selected Answer: allocation of scarce resources. Correct Answer: allocation of scarce resources. • Question 17 2 out of 2 points To reduce communications difficulties with small independent retailers, channel managers in large manufacturing firms should: Selected Answer: learn whether the goals of smaller channel members are very different from his/her own firm’s goals. Correct Answer: learn whether the goals of smaller channel members are very different from his/her own firm’s goals. • Question 18 2 out of 2 points Clayton Computer Systems is a value-added retailer that promotes its products as the very latest in technology. Hardware and software producers with a reputation for being on the leading edge will be in a good position to use power with Clayton. Selected Answer: refere nt Correct Answer: refere nt • Question 19 Competition is different than conflict because: Selected 2 out of 2 points Answer: in competition the parties do not try to impede each other’s goal attainment. Correct Answer: in competition the parties do not try to impede each other’s goal attainment. • Question 20 2 out of 2 points Four fundamental behavioral processes relevant to the marketing channel are: Selected Answer: power, conflict, role, and communication. Correct MKT