MKT_315_BUSINESS_LOGISTICS_QUIZ%..ANSWERS 100%

When pursuing a trading up or trading down product strategy, the channel manager must consider whether: Selected Answer: existing channel members provide adequate market coverage of the high or low end of the market. Correct Answer: existing channel members provide adequate market coverage of the high or low end of the market. Which of the following is not a stage of the product life cycle? Selected Answer: advanc ed Correct Answer: advanc ed Manufacturers that are linked to channel members through EDI and/or have access to scanner data will find this information quite useful as they develop plans to combat competition during the stage of the product life cycle. Selected Answer: All stages of the PLC equally. Correct Answer: growth Channel members judge a product package based on how well it meets their requirements. Selected Answer: stock and display Correct Answer: stock and display When the maturity stage of the product life cycle is reached, the sales turnover experienced by many of the channel members for the product in question is likely to: Selected Answer: decreas e. Correct Answer: decreas e. The success of a manufacturer’s product strategies is: Selected Answer: often related to channel management. Correct Answer: often related to channel management. Training for channel members to sell new products successfully: Selected Answer: should be planned as the new product is being developed. Correct Answer: should be planned as the new product is being developed. One of the most critical channel management tasks during the introductory stage of the product life cycle is to: Selected Answer: obtain adequate market coverage. Correct Answer: obtain adequate market coverage. A manufacturer risks creating its own competition when it adopts a product strategy of: Selected Answer: national and private brands. Correct Answer: national and private brands. A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is: Selected Answer: a change in the channel structure. Correct Answer: a change in the channel structure. The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the product life cycle stage. Selected Answer: maturit y Correct Answer: maturit y K&B Manufacturing, in developing its new products, must recognize that its intermediaries will judge the acceptability of the new products based on: Selected Answer: the product’s profit potential in terms of meeting established margin structures. Correct Answer: the product’s profit potential in terms of meeting established margin structures. During the growth stage of the product life cycle, two overriding issues for channel management are: Selected Answer: monitoring competitive products and providing for adequate product availability. Correct Answer: monitoring competitive products and providing for adequate product availability. When dealing with product brand strategy, the most difficult channel management issues arise in connection with: Selected Answer: selling products under both national and private brands. Correct Answer: selling products under both national and