OPER 6305 DETERMINING COMPETITIVE POSITION
1. Question 1
Which of the following is an example of a narrow competitive scope?
Folgers offers instant, specialty, and decaffeinated brands in addition to regular coffee.
Barnes and Noble Booksellers offers a wide variety of book titles in their stores throughout the
United States.
Coca-Cola sells a variety of sodas in nearly every country of the world.
Sea Dog Brewing Company sells beer exclusively in New England.
Correct
This firm competes in a narrow geographic market.
Question 2
Incorrect
0/1
point
2. Question 2
A national grocery store chain with streamlined management and supplier efficiencies
advertises the low cost of their products. Which competitive position are they
occupying?
Differentiation
Niche
Cost leadership
Focused low cost
This should not be selected
,Firms using this strategy generate profits by keeping costs lower than competitors in a narrow
market segment. Review competitive positions in the "Generic Competitive Positions, Part 1" video.
Question 3
Incorrect
0/1
point
3. Question 3
Nike has developed an iconic brand that stands out in the athletic shoes market. What
strategy best describes this approach?
Niche
This should not be selected
Firms using this strategy command high prices in a narrow market segment. Review differentiation
strategies in the "Generic Competitive Positions, Part 1" video.
Cost leadership
Differentiation
Focused low cost
Question 4
Correct
1/1
point
4. Question 4
Firms pursuing a niche strategy tend to do which of the following?
e
Have prices slightly lower than the average within an industry
Offer highly differentiated products
, Correct
Highly differentiated products in a narrow market typify a niche strategy.
Create brand through advertising
Have low overhead costs
Question 5
Incorrect
0/1
point
5. Question 5
Which of the following most likely indicates the best competitive position in a market?
The market position that is identified as the most advantageous
This should not be selected
Being able to create value in unique ways compared to competitors places a firm at a competitive
advantage. However, it isn't enough to identify that position. The firm must also possess the
capabilities to establish that position. Review competitive positions in the "Which Position is Best?"
video.
A market position the firm can defend
A market position that allows a firm to pursue an integrated approach
A market position where a red ocean strategy can be used
Question 6
Correct
1/1
point
6. Question 6
Why might a firm choose to occupy a generally unprofitable niche?
1. Question 1
Which of the following is an example of a narrow competitive scope?
Folgers offers instant, specialty, and decaffeinated brands in addition to regular coffee.
Barnes and Noble Booksellers offers a wide variety of book titles in their stores throughout the
United States.
Coca-Cola sells a variety of sodas in nearly every country of the world.
Sea Dog Brewing Company sells beer exclusively in New England.
Correct
This firm competes in a narrow geographic market.
Question 2
Incorrect
0/1
point
2. Question 2
A national grocery store chain with streamlined management and supplier efficiencies
advertises the low cost of their products. Which competitive position are they
occupying?
Differentiation
Niche
Cost leadership
Focused low cost
This should not be selected
,Firms using this strategy generate profits by keeping costs lower than competitors in a narrow
market segment. Review competitive positions in the "Generic Competitive Positions, Part 1" video.
Question 3
Incorrect
0/1
point
3. Question 3
Nike has developed an iconic brand that stands out in the athletic shoes market. What
strategy best describes this approach?
Niche
This should not be selected
Firms using this strategy command high prices in a narrow market segment. Review differentiation
strategies in the "Generic Competitive Positions, Part 1" video.
Cost leadership
Differentiation
Focused low cost
Question 4
Correct
1/1
point
4. Question 4
Firms pursuing a niche strategy tend to do which of the following?
e
Have prices slightly lower than the average within an industry
Offer highly differentiated products
, Correct
Highly differentiated products in a narrow market typify a niche strategy.
Create brand through advertising
Have low overhead costs
Question 5
Incorrect
0/1
point
5. Question 5
Which of the following most likely indicates the best competitive position in a market?
The market position that is identified as the most advantageous
This should not be selected
Being able to create value in unique ways compared to competitors places a firm at a competitive
advantage. However, it isn't enough to identify that position. The firm must also possess the
capabilities to establish that position. Review competitive positions in the "Which Position is Best?"
video.
A market position the firm can defend
A market position that allows a firm to pursue an integrated approach
A market position where a red ocean strategy can be used
Question 6
Correct
1/1
point
6. Question 6
Why might a firm choose to occupy a generally unprofitable niche?
