Smith P R Chaffey Dave, E-Marketing
Excellence: The Heart of E-Business,
Butterworth Heinemann, USA.
Strauss Judy, E- Marketing, Prentice
Hall, India
,DIGITAL MARKETING
INTRODUCTION
•Also referred as online
marketing, internet marketing
and web marketing.
•Marketing of products or
service using digital
technologies.
, Digital marketing activities
• SEO
• Search Engine
marketing
• Content marketing
• Influencer marketing
• Content automation
• Campaign marketing
• E – Commerce
Marketing
• Social media
marketing
• E mail direct marketing
• Mobile phones(SMS &
MMS)