ANALYSIS OF DIGITAL STRATEGIES INFLUENCE ON THE GROWTH OF SIDIAN
BANK LIMITED, NAIROBI COUNTY, KENYA.
i
,ABSTRACT
The purpose of the study will be analyzing the digital banking strategies influence on the
performance of banks in Kenya. A study of Sidian bank Kenya limited. The objectives will be
establishing how the mobile banking, digital banking and Money transfer services strategies have
influenced the growth of the bank. This study will be carried out in Nairobi region. It will target
the staff categorized as Head office and branch staff. This categorization comprises of at least
115 staff with equal representation across head office and branch. The sample size will target all
the respondents across the bank branches and Head office in Nairobi region based on census
procedure. The researcher will use the mixed methodology approach and a descriptive research
design. Data collection will be conducted through both open and closed questionnaires. Analysis
shall adopt both the inferential and descriptive statistics. Regression model will be adopted to
establish the relationship between the dependent and independent variables. Analytical tool will
SPSS software. Finally, visualization and presentation of the results will graphical.
ii
,TABLE OF CONTENTS
Contents
ABSTRACT ................................................................................................................................................. ii
TABLE OF CONTENTS .......................................................................................................................... iii
LIST OF TABLES ...................................................................................................................................... v
LIST OF FIGURES ................................................................................................................................... ix
LIST OF ABBREVIATIONS AND ACRONYMS ................................................................................. ix
CHAPTER ONE ......................................................................................................................................... 1
INTRODUCTION....................................................................................................................................... 1
1.1 Background of the Study .................................................................................................................. 1
1.1.1 Global perspective ...................................................................................................................... 2
1.1.2Continental Perspective (Africa) ............................................................................................... 3
1.1.3 Regional Perspective (East Africa) ........................................................................................... 4
1.2 Statement of the Problem ................................................................................................................. 5
1.3 Purpose of the study.......................................................................................................................... 7
1.4 Research objectives ........................................................................................................................... 7
1.5 Research Questions ........................................................................................................................... 7
1.6 Significance of the study ................................................................................................................... 7
1.7 Scope of the study.............................................................................................................................. 8
1.8 Study Limitations .............................................................................................................................. 9
1.9 Delimitations...................................................................................................................................... 9
1.10 Assumptions of the study................................................................................................................ 9
1.11 Operation definition of key terms................................................................................................ 10
CHAPTER TWO ...................................................................................................................................... 11
LITERATURE REVIEW ........................................................................................................................ 11
2.0 Introduction ..................................................................................................................................... 11
2.1 Empirical literature review ............................................................................................................ 11
2.1.1 Mobile banking Strategies ....................................................................................................... 14
2.1.2 Money Transfer services Strategies........................................................................................ 15
2.1.3 Card business Strategies .......................................................................................................... 16
2.1.4 Research gaps ........................................................................................................................... 16
2.2 Theoretical Framework .................................................................................................................. 17
iii
, 2.2.1 Transaction cost theory ........................................................................................................... 17
2.2.2 Theory of the firm .................................................................................................................... 18
2.3 Conceptual framework ................................................................................................................... 19
2.4 Recap of Literature review............................................................................................................. 19
CHAPTER THREE .................................................................................................................................. 21
RESEARCH METHODOLOGY ............................................................................................................ 21
3.0 Introduction ..................................................................................................................................... 21
3.1 Research Methodology ................................................................................................................... 21
3.2 Research design ............................................................................................................................... 21
3.3 Location of the study ...................................................................................................................... 22
3.4 Target population............................................................................................................................ 22
3.5 Sampling procedures and techniques ............................................................................................ 22
3.6 Sample population .......................................................................................................................... 22
3.7 Construction of Research Instruments ......................................................................................... 23
3.8 Testing of validity and Reliability.................................................................................................. 24
3.8.1 Validity ...................................................................................................................................... 24
3.8.2 Reliability .................................................................................................................................. 24
3.9 Data Collection methods and procedures ..................................................................................... 25
3.10 Proposed data analysis techniques and procedures. .................................................................. 25
3.11 Ethical considerations ..................................................................................................................... 26
REFERENCES .......................................................................................................................................... 28
References ................................................................................................................................................... 28
APPENDICES ........................................................................................................................................... 34
Appendix I: Questionnaire ................................................................................................................... 34
Appendix II: Budget ........................................................................... Error! Bookmark not defined.
iv
BANK LIMITED, NAIROBI COUNTY, KENYA.
i
,ABSTRACT
The purpose of the study will be analyzing the digital banking strategies influence on the
performance of banks in Kenya. A study of Sidian bank Kenya limited. The objectives will be
establishing how the mobile banking, digital banking and Money transfer services strategies have
influenced the growth of the bank. This study will be carried out in Nairobi region. It will target
the staff categorized as Head office and branch staff. This categorization comprises of at least
115 staff with equal representation across head office and branch. The sample size will target all
the respondents across the bank branches and Head office in Nairobi region based on census
procedure. The researcher will use the mixed methodology approach and a descriptive research
design. Data collection will be conducted through both open and closed questionnaires. Analysis
shall adopt both the inferential and descriptive statistics. Regression model will be adopted to
establish the relationship between the dependent and independent variables. Analytical tool will
SPSS software. Finally, visualization and presentation of the results will graphical.
ii
,TABLE OF CONTENTS
Contents
ABSTRACT ................................................................................................................................................. ii
TABLE OF CONTENTS .......................................................................................................................... iii
LIST OF TABLES ...................................................................................................................................... v
LIST OF FIGURES ................................................................................................................................... ix
LIST OF ABBREVIATIONS AND ACRONYMS ................................................................................. ix
CHAPTER ONE ......................................................................................................................................... 1
INTRODUCTION....................................................................................................................................... 1
1.1 Background of the Study .................................................................................................................. 1
1.1.1 Global perspective ...................................................................................................................... 2
1.1.2Continental Perspective (Africa) ............................................................................................... 3
1.1.3 Regional Perspective (East Africa) ........................................................................................... 4
1.2 Statement of the Problem ................................................................................................................. 5
1.3 Purpose of the study.......................................................................................................................... 7
1.4 Research objectives ........................................................................................................................... 7
1.5 Research Questions ........................................................................................................................... 7
1.6 Significance of the study ................................................................................................................... 7
1.7 Scope of the study.............................................................................................................................. 8
1.8 Study Limitations .............................................................................................................................. 9
1.9 Delimitations...................................................................................................................................... 9
1.10 Assumptions of the study................................................................................................................ 9
1.11 Operation definition of key terms................................................................................................ 10
CHAPTER TWO ...................................................................................................................................... 11
LITERATURE REVIEW ........................................................................................................................ 11
2.0 Introduction ..................................................................................................................................... 11
2.1 Empirical literature review ............................................................................................................ 11
2.1.1 Mobile banking Strategies ....................................................................................................... 14
2.1.2 Money Transfer services Strategies........................................................................................ 15
2.1.3 Card business Strategies .......................................................................................................... 16
2.1.4 Research gaps ........................................................................................................................... 16
2.2 Theoretical Framework .................................................................................................................. 17
iii
, 2.2.1 Transaction cost theory ........................................................................................................... 17
2.2.2 Theory of the firm .................................................................................................................... 18
2.3 Conceptual framework ................................................................................................................... 19
2.4 Recap of Literature review............................................................................................................. 19
CHAPTER THREE .................................................................................................................................. 21
RESEARCH METHODOLOGY ............................................................................................................ 21
3.0 Introduction ..................................................................................................................................... 21
3.1 Research Methodology ................................................................................................................... 21
3.2 Research design ............................................................................................................................... 21
3.3 Location of the study ...................................................................................................................... 22
3.4 Target population............................................................................................................................ 22
3.5 Sampling procedures and techniques ............................................................................................ 22
3.6 Sample population .......................................................................................................................... 22
3.7 Construction of Research Instruments ......................................................................................... 23
3.8 Testing of validity and Reliability.................................................................................................. 24
3.8.1 Validity ...................................................................................................................................... 24
3.8.2 Reliability .................................................................................................................................. 24
3.9 Data Collection methods and procedures ..................................................................................... 25
3.10 Proposed data analysis techniques and procedures. .................................................................. 25
3.11 Ethical considerations ..................................................................................................................... 26
REFERENCES .......................................................................................................................................... 28
References ................................................................................................................................................... 28
APPENDICES ........................................................................................................................................... 34
Appendix I: Questionnaire ................................................................................................................... 34
Appendix II: Budget ........................................................................... Error! Bookmark not defined.
iv
