Case Study 3: Facebook Privacy: Your Life for
Sale
ITM 102-161
Submitted
To
Dr. :
Ted Rogers School of Information Technology
Management In partial fulfillment for the requirements for
ITM102 – Business Information Systems I
Date:
Ryerson University
, Case Summary
In this case study the well-known social media platform Facebook is surrounded my
critics about their privacy policy they have. Facebook users have been complaining about the
amount of personal information Facebook has been collecting and giving accurate
advertainments for a specific user. Although Facebook has stated that this was stated in terms
and conditions that users have agreed to, they may be storing more information than what they
have stated.
Case Study Question 1
Perform and ethical analysis of Facebook. What is the ethical dilemma presented by this case?
Facebook describes itself as a platform that gives people the opportunity to build
communities and bring the world closer. But some actions of Facebook that not all users are
aware of is that Facebook paints an accurate picture of what your life is like. They do this by
using details such as your job information, location, relationship status and other information
you may have put into the system. You may wonder why they do this, this is to serve more
relevant advertisements to users all over the web. Facebook uses this personal information
with and without users consent. Facebooks objective is to collect as much personal information
of people’s lives so they can provide more accurate advertising, meaning they can charge
higher amounts to companies wanting to advertise their goods or services on the platform.
Facebook also permanently stores information even after accounts are deleted.
Sale
ITM 102-161
Submitted
To
Dr. :
Ted Rogers School of Information Technology
Management In partial fulfillment for the requirements for
ITM102 – Business Information Systems I
Date:
Ryerson University
, Case Summary
In this case study the well-known social media platform Facebook is surrounded my
critics about their privacy policy they have. Facebook users have been complaining about the
amount of personal information Facebook has been collecting and giving accurate
advertainments for a specific user. Although Facebook has stated that this was stated in terms
and conditions that users have agreed to, they may be storing more information than what they
have stated.
Case Study Question 1
Perform and ethical analysis of Facebook. What is the ethical dilemma presented by this case?
Facebook describes itself as a platform that gives people the opportunity to build
communities and bring the world closer. But some actions of Facebook that not all users are
aware of is that Facebook paints an accurate picture of what your life is like. They do this by
using details such as your job information, location, relationship status and other information
you may have put into the system. You may wonder why they do this, this is to serve more
relevant advertisements to users all over the web. Facebook uses this personal information
with and without users consent. Facebooks objective is to collect as much personal information
of people’s lives so they can provide more accurate advertising, meaning they can charge
higher amounts to companies wanting to advertise their goods or services on the platform.
Facebook also permanently stores information even after accounts are deleted.
