Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Traditionally, direct selling via independent contractors has been the primary medium for
direct-response advertising.
⊚ true
⊚ false
2) Omnichannel retailing involves using a combination of physical or offline channels as
well as digital or online channels to influence a customer’s shopping experience, including
research before a purchase and service after a sale.
⊚ true
⊚ false
3) Publicity is always under the control of an organization, so the organization can make
sure it is positive.
⊚ true
⊚ false
DOWNLOAD LINK INSTANT
4) Companies or brands that are new to the market or those for whom perceptions are
negative should focus on the benefits or attributes of the specific product or service, and not on
their image.
Version 1 1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Traditionally, direct selling via independent contractors has been the primary medium for
direct-response advertising.
⊚ true
⊚ false
2) Omnichannel retailing involves using a combination of physical or offline channels as
well as digital or online channels to influence a customer’s shopping experience, including
research before a purchase and service after a sale.
⊚ true
⊚ false
3) Publicity is always under the control of an organization, so the organization can make
sure it is positive.
⊚ true
⊚ false
DOWNLOAD LINK INSTANT
4) Companies or brands that are new to the market or those for whom perceptions are
negative should focus on the benefits or attributes of the specific product or service, and not on
their image.
Version 1 1
