,CONTEMPORARY TOURISM
Tremendous growth of TI worldwide.
In addition to the traditional beach-based
tourism, there has been significant increase
in travel to cultural and nature based
destinations
Given the diverse encounters and
interactions between hosts and guests
within a destination, the impact of these
encounters on the host culture is evident, as
cultures are not static and susceptible to
change.
,Responsible Tourism (Intro)
RT implies proactive approach by
tourism industry partners to
developing, marketing and managing
the TI in a responsible manner so as to
create a competitive advantage.
RT –Mgt Strategy -> +ve Impacts
Mgt Strategy :- Planning, Mgt, Product Development & Marketing
+ve Impacts : Eco, Social, Cultural & Environmental
, Characteristics of RT
Promotes responsibility towards the
environment through sustainable use
Involves local communities in TI
Focused on safety and security of
visitors.