Types of risks and Opportunities of diffrent Market Segment, POCKET approach, Using Technology for Market Segmentation

I. Identify the types
of supply risks &
VIII. Continue to opportunities of II. Identify and
monitor supply different segments screen the relevant
market risks & events in the
opportunities segments


VII. Select the III. Further research
segment(s) with the the risks &
best balance of risks opportunities related
& opportunities to these events


VI. Determine how IV. Build scenarios
much the risks & to assess the extent
opportunities may of the risks &
affect your targets V. Identify which opportunities
supply targets are
affected by these
risks & opportunities



ITC M3:U4:4.2-1

, I. Identify the types
of supply risks &
opportunities of
different segments




ITC M3:U4:4.2-2

,
, Political, legal and
socio-cultural factors

Factors to consider How they can impact upon supply
Political stability  Jeopardise long term-availability
 Changes in attitudes to international trade
 Disturbances in business conditions


The state of the  Export or import licenses
relationships between  Trade sanctions
governments


Threat of war  Disrupt production or higher acquisition costs.
 Dissuade other potential buyers, creating excess
capacity


ITC M3:U4:4.2-4