Porter's Model, Risk and Opportunities, Forecasr Supply Market Devolopment, Life Cycle of a Product and Key market Drivers

I. Prepare for a
supply market
analysis II. Assess the
degree and effects of
competition




III. Forecast market
developments

VII. Screen out less
relevant segments
IV. Understanding
what drives the
market

VI. Segment the
supply market

V. Assess price

ITC M3:U3:3.1-1

, • What are your objectives?

• How much time do you have?

• What happens if you don’t do it?

• What information do you have?


ITC M3:U3:3.2-1

, I. Prepare for a
supply market
analysis II. Assess the
degree and effects of
competition




III. Forecast market
developments

VII. Screen out less
relevant segments
IV. Understanding
what drives the
market

VI. Segment the
supply market

V. Assess price

ITC M3:U3:3.3-1

, • Factors influencing the DEGREE of
competition

• Risks & opportunities in markets with
different degrees of competition




ITC M3:U3:3.3-2