Planning:
◦ Selecting various goals and strategies to
ensure they are accomplished
In organizations, executives determine where
the organization is and where it wants to go
◦ Goals are established for each of the key
operating areas
,Figure 6–1 • Elements of Efficient and Effective Tourism Development
, Planning:
◦ May be short term (tactical or operational
planning) or long term (strategic planning)
◦ Begins with strategic planning
Tourism master plan
Starts with an environmental scan that assesses
social-cultural, technological, economic,
educational, political, and legal factors
, Sustainable development:
◦ Development that meets present needs
without compromising the ability of future
generations to meet their own needs
All tourism development should be planned to
be sustainable
◦ Selecting various goals and strategies to
ensure they are accomplished
In organizations, executives determine where
the organization is and where it wants to go
◦ Goals are established for each of the key
operating areas
,Figure 6–1 • Elements of Efficient and Effective Tourism Development
, Planning:
◦ May be short term (tactical or operational
planning) or long term (strategic planning)
◦ Begins with strategic planning
Tourism master plan
Starts with an environmental scan that assesses
social-cultural, technological, economic,
educational, political, and legal factors
, Sustainable development:
◦ Development that meets present needs
without compromising the ability of future
generations to meet their own needs
All tourism development should be planned to
be sustainable
