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Action Digital DECISION SUMMARY Year 9
(Industry 1)
Action-Capture Camera Design UAV Drone Design
Image Sensor Size 11mm diagonal Built-In Camera (company's best model +) Minor Upgrade
LCD Display 920k pixels
GPS / WiFi / Bluetooth Enhanced
Image Quality (maximum resolution) 3840×2160 pixels
Battery Pack (maximum flight time) 21 minutes
Number of Rotors 8 rotors
Number of Photo Modes (video / still) 8/3 modes
Rotor Performance / Flight Controller Best Available
Product Camera Housing $16 per camera Body Frame Construction Carbon Fiber
Enhancements Editing / Sharing $16 per camera Optical Sensors 360° Enhanced
Included Accessories $20 per camera Camera Stabilization Enhanced
Extra Performance Features 4 features Extra Performance Features 5 features
Number of AC Camera Models 5 models Number of AC Camera Models 3 models
Product R&D Expenditures $6000 ($000s) Product R&D Expenditures $12000 ($000s)
Action-Capture Camera Marketing North America Europe-Africa Asia-Pacific Latin America
Average Wholesale Price to Retailers ($ per unit) 450 500 425 425
Retailer Support Budget ($000s) 1710 1440 1110 780
Advertising Budget ($000s) 7000 2500 1000 800
Website Product Displays / Info ($000s) 2500 2000 900 750
Sales Promotions (number of weeks | % discount) 16 wks 30% 16 wks 30% 16 wks 20% 16 wks 20%
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry Price to Retailers ($ per unit) 424 500 398 398
Average Marketing P/Q Rating 4.6★ 4.6★ 4.6★ 4.6★
Efforts in Year 6 Number of Models 4.8 4.8 4.8 4.8
Retailer Support ($ per unit) 11.10 11.40 8.80 10.70
Advertising Budget ($000s) 5,625 2,750 1,250 1,150
Website Displays ($000s) 2,200 1,700 1,100 750
Sales Promotions (weeks | % discount) 11 wks 25.0% 11 wks 23.8% 11 wks 20.0% 11 wks 20.0%
Warranty Period (days) 360 days 360 days 360 days 360 days
UAV Drone Marketing North America Europe-Africa Asia-Pacific Latin America
Average Retail Price to Online Customers ($ per unit) 2150 2200 2000 2000
Discount Offered to 3rd-Party Online Retailers 17% 15% 15% 15%
Website Product Displays / Info ($000s) 5000 4000 1500 2000
Search Engine Advertising ($000s) 7000 6000 5000 4000
Retailer Recruitment and Support ($000s) 5000 3000 1000 800
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry Average Retail Price ($ per unit) 2,292 2,437 1,950 1,911
Average Marketing Retailer Discount 13.9 12.9 12.9 12.9
Efforts in Year 6 P/Q Rating 4.3★ 4.3★ 4.3★ 4.3★
Number of Models 3.5 3.5 3.5 3.5
Website Displays ($000s) 4,500 4,375 1,938 2,250
Search Engine Advertising ($000s) 6,000 5,250 4,375 3,500
Retailer Recruitment ($ per unit) 209.00 195.00 110.00 121.00
Warranty Period (days) 360 days 360 days 360 days 360 days
AC Camera Workforce Compensation and Training UAV Drone Workforce Compensation and Training
Base Wage (per PAT member) +2% increase Base Wage (per PAT member) +2% increase
Assembly Quality Incentive 2.50 per unit Assembly Quality Incentive 5.00 per unit
Attendance Bonus 1000 $/year Attendance Bonus 1000 $/year
Fringe Benefit Package 2000 $/year Fringe Benefit Package 6000 $/year
Training & Productivity Impr. Budget 8500 $/PAT Training & Productivity Impr. Budget 9000 $/PAT
AC Camera Assembly Facility UAV Drone Assembly Facility
Facility Expansion (new workstation spaces added) 0 Facility Expansion (new workstation spaces added) 0
Newly Installed Workstations 0 Newly Installed Workstations 0
Robotics Upgrade (for all workstations) No Upgrade Robotics Upgrade (for all workstations) No Upgrade
Copyright © 2017 GLO-BUS Software, Inc. Printed 18-Feb-17 at 5:18 pm — Page 1
This study source was downloaded by 100000842568006 from CourseHero.com on 05-09-2022 08:25:21 GMT -05:00
https://www.coursehero.com/file/20065152/Year-8-Decision-Enteries/
Action Digital DECISION SUMMARY Year 9
(Industry 1)
Action-Capture Camera Design UAV Drone Design
Image Sensor Size 11mm diagonal Built-In Camera (company's best model +) Minor Upgrade
LCD Display 920k pixels
GPS / WiFi / Bluetooth Enhanced
Image Quality (maximum resolution) 3840×2160 pixels
Battery Pack (maximum flight time) 21 minutes
Number of Rotors 8 rotors
Number of Photo Modes (video / still) 8/3 modes
Rotor Performance / Flight Controller Best Available
Product Camera Housing $16 per camera Body Frame Construction Carbon Fiber
Enhancements Editing / Sharing $16 per camera Optical Sensors 360° Enhanced
Included Accessories $20 per camera Camera Stabilization Enhanced
Extra Performance Features 4 features Extra Performance Features 5 features
Number of AC Camera Models 5 models Number of AC Camera Models 3 models
Product R&D Expenditures $6000 ($000s) Product R&D Expenditures $12000 ($000s)
Action-Capture Camera Marketing North America Europe-Africa Asia-Pacific Latin America
Average Wholesale Price to Retailers ($ per unit) 450 500 425 425
Retailer Support Budget ($000s) 1710 1440 1110 780
Advertising Budget ($000s) 7000 2500 1000 800
Website Product Displays / Info ($000s) 2500 2000 900 750
Sales Promotions (number of weeks | % discount) 16 wks 30% 16 wks 30% 16 wks 20% 16 wks 20%
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry Price to Retailers ($ per unit) 424 500 398 398
Average Marketing P/Q Rating 4.6★ 4.6★ 4.6★ 4.6★
Efforts in Year 6 Number of Models 4.8 4.8 4.8 4.8
Retailer Support ($ per unit) 11.10 11.40 8.80 10.70
Advertising Budget ($000s) 5,625 2,750 1,250 1,150
Website Displays ($000s) 2,200 1,700 1,100 750
Sales Promotions (weeks | % discount) 11 wks 25.0% 11 wks 23.8% 11 wks 20.0% 11 wks 20.0%
Warranty Period (days) 360 days 360 days 360 days 360 days
UAV Drone Marketing North America Europe-Africa Asia-Pacific Latin America
Average Retail Price to Online Customers ($ per unit) 2150 2200 2000 2000
Discount Offered to 3rd-Party Online Retailers 17% 15% 15% 15%
Website Product Displays / Info ($000s) 5000 4000 1500 2000
Search Engine Advertising ($000s) 7000 6000 5000 4000
Retailer Recruitment and Support ($000s) 5000 3000 1000 800
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry Average Retail Price ($ per unit) 2,292 2,437 1,950 1,911
Average Marketing Retailer Discount 13.9 12.9 12.9 12.9
Efforts in Year 6 P/Q Rating 4.3★ 4.3★ 4.3★ 4.3★
Number of Models 3.5 3.5 3.5 3.5
Website Displays ($000s) 4,500 4,375 1,938 2,250
Search Engine Advertising ($000s) 6,000 5,250 4,375 3,500
Retailer Recruitment ($ per unit) 209.00 195.00 110.00 121.00
Warranty Period (days) 360 days 360 days 360 days 360 days
AC Camera Workforce Compensation and Training UAV Drone Workforce Compensation and Training
Base Wage (per PAT member) +2% increase Base Wage (per PAT member) +2% increase
Assembly Quality Incentive 2.50 per unit Assembly Quality Incentive 5.00 per unit
Attendance Bonus 1000 $/year Attendance Bonus 1000 $/year
Fringe Benefit Package 2000 $/year Fringe Benefit Package 6000 $/year
Training & Productivity Impr. Budget 8500 $/PAT Training & Productivity Impr. Budget 9000 $/PAT
AC Camera Assembly Facility UAV Drone Assembly Facility
Facility Expansion (new workstation spaces added) 0 Facility Expansion (new workstation spaces added) 0
Newly Installed Workstations 0 Newly Installed Workstations 0
Robotics Upgrade (for all workstations) No Upgrade Robotics Upgrade (for all workstations) No Upgrade
Copyright © 2017 GLO-BUS Software, Inc. Printed 18-Feb-17 at 5:18 pm — Page 1
This study source was downloaded by 100000842568006 from CourseHero.com on 05-09-2022 08:25:21 GMT -05:00
https://www.coursehero.com/file/20065152/Year-8-Decision-Enteries/
