Please write clearly in block capitals.
Centre Candidate
number number
Surname
Forename(s)
Candidate re
signatu
A-level
BUSINESS
Paper 3 Business
3
Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
a calculator Questio Mark
n
the Insert.
1
Instructions 2
Use black ink or black ball-point pen. 3
Fill in the boxes at the top of this page. 4
Answer all questions.
5
You must answer the questions in the spaces provided. Do
not write outside the box around each page or on blank 6
pages. TOTAL
If you need extra space for your answer(s), use the lined pages at
the end of this book. Write the question number against your
answer(s).
Do all rough work in this answer book. Cross through any
work you do not want to be marked.
Information
The marks for questions are shown in brackets.
The maximum mark for this paper is 100.
*Jun217132301*
IB/G/Jun21/
E6
7132/3
,*Jun217132301*
IB/G/Jun21/
E6
7132/3
, 2
Do not write
outside the
Answer all questions. box
Read the case study in the
Insert.
0 1 how AM plc needs to change its marketing mix to make its new strategy of
Analyse
focused differentiation successful.
[12 marks]
*02
IB/G/
* Jun21/7132/3
, 3
Do not write
outside the
box
Extra space
Turn over ►
*03
IB/G/
* Jun21/7132/3