: Market Segmentation, Targeting, and Positing
• Which of the following is a characteristic of a Geographic Information Systems
(GIS)?
a. It is very expensive to use because of the high cost of leasing the
technology from the military.
b. It is complicated to use because the data is produced using
logarithmic displays that most small computer systems cannot
handle.
c. It has very sophisticated digital readouts that require three-
dimensional colour coding to read.
d. It assembles, stores, and displays data by location.
ANS: D PTS: 1 DIF: 2 REF: 238-239
OBJ: 8-2 BLM: Remember NOT: AACSB Technology | TB&E Model
Strategy
• What is the MOST common method of market segmentation?
a. product-related segmentation
b. demographic segmentation
c. economic segmentation
d. psychographic segmentation
ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is another name for socioeconomic market segmentation?
a. product-related segmentation
b. demographic segmentation
, c. psychographic segmentation
d. geographic segmentation
ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• Which of the following statements is NOT true regarding socioeconomic market
segmentation?
a. It is easy in foreign markets where income and life-cycle stage are not measured.
b. It is the most common type of market segmentation.
c. It is defined by variables that include age, gender, income,
occupation, and education.
d. It is most often compiled through data taken from Statistics Canada.
ANS: A PTS: 1 DIF: 2 REF: 239
OBJ: 8-2 BLM: Higher Order
NOT: AACSB Analytic | TB&E
Model Strategy
,COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GRADED A+ GUARANTEED SUCCESS
LATEST UPDATE 2022
• What does the cohort effect describe?
a. why members of the same psychographic group decide to vote the same way
b. how Generation X uses its financial power to influence product trends
c. the predictability of demographic characteristics in analyzing
purchase habits, as well as product-usage rates, and brand preference
d. the tendency of members of a generation to be influenced and bound
together by events occurring during the key formative years
ANS: D PTS: 1 DIF: 1 REF: 242
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• Which of the following is NOT a common basis for segmenting consumer markets?
a. Geographic
b. Psychographic
c. Competitive
d. Demographic
ANS: C PTS: 1 DIF: 1 REF: 236
OBJ: 8-1 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is a commonly used basis for segmenting consumer markets?
a. geographic segmentation based on locations
b. career segmentation based on industry affiliation
COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GUARANTEED SUCCESS LATEST
UPDATE 2021/2022 GRADED A+
, COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GRADED A+ GUARANTEED SUCCESS
LATEST UPDATE 2022
c. national segmentation based on citizenship
d. institutional segmentation based on membership
ANS: A PTS: 1 DIF: 1 REF: 236
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• In addition to population and geography, a researcher might combine other
indicators to segment markets geographically. Of the indicators listed, what would
marketers be LEAST likely to use?
a. income and job growth
b. migration patterns
c. average size of the households
d. product-usage patterns
ANS: C PTS: 1 DIF: 2 REF: 237 | 252 | 253
OBJ: 8-2 | 8-3 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is one of the two largest metropolitan areas in the world?
a. Montreal
b. Tokyo
c. New York
d. London
COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GUARANTEED SUCCESS LATEST
UPDATE 2021/2022 GRADED A+
• Which of the following is a characteristic of a Geographic Information Systems
(GIS)?
a. It is very expensive to use because of the high cost of leasing the
technology from the military.
b. It is complicated to use because the data is produced using
logarithmic displays that most small computer systems cannot
handle.
c. It has very sophisticated digital readouts that require three-
dimensional colour coding to read.
d. It assembles, stores, and displays data by location.
ANS: D PTS: 1 DIF: 2 REF: 238-239
OBJ: 8-2 BLM: Remember NOT: AACSB Technology | TB&E Model
Strategy
• What is the MOST common method of market segmentation?
a. product-related segmentation
b. demographic segmentation
c. economic segmentation
d. psychographic segmentation
ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is another name for socioeconomic market segmentation?
a. product-related segmentation
b. demographic segmentation
, c. psychographic segmentation
d. geographic segmentation
ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• Which of the following statements is NOT true regarding socioeconomic market
segmentation?
a. It is easy in foreign markets where income and life-cycle stage are not measured.
b. It is the most common type of market segmentation.
c. It is defined by variables that include age, gender, income,
occupation, and education.
d. It is most often compiled through data taken from Statistics Canada.
ANS: A PTS: 1 DIF: 2 REF: 239
OBJ: 8-2 BLM: Higher Order
NOT: AACSB Analytic | TB&E
Model Strategy
,COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GRADED A+ GUARANTEED SUCCESS
LATEST UPDATE 2022
• What does the cohort effect describe?
a. why members of the same psychographic group decide to vote the same way
b. how Generation X uses its financial power to influence product trends
c. the predictability of demographic characteristics in analyzing
purchase habits, as well as product-usage rates, and brand preference
d. the tendency of members of a generation to be influenced and bound
together by events occurring during the key formative years
ANS: D PTS: 1 DIF: 1 REF: 242
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• Which of the following is NOT a common basis for segmenting consumer markets?
a. Geographic
b. Psychographic
c. Competitive
d. Demographic
ANS: C PTS: 1 DIF: 1 REF: 236
OBJ: 8-1 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is a commonly used basis for segmenting consumer markets?
a. geographic segmentation based on locations
b. career segmentation based on industry affiliation
COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GUARANTEED SUCCESS LATEST
UPDATE 2021/2022 GRADED A+
, COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GRADED A+ GUARANTEED SUCCESS
LATEST UPDATE 2022
c. national segmentation based on citizenship
d. institutional segmentation based on membership
ANS: A PTS: 1 DIF: 1 REF: 236
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• In addition to population and geography, a researcher might combine other
indicators to segment markets geographically. Of the indicators listed, what would
marketers be LEAST likely to use?
a. income and job growth
b. migration patterns
c. average size of the households
d. product-usage patterns
ANS: C PTS: 1 DIF: 2 REF: 237 | 252 | 253
OBJ: 8-2 | 8-3 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy
• What is one of the two largest metropolitan areas in the world?
a. Montreal
b. Tokyo
c. New York
d. London
COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND
ANSWERS BEST GUARANTEED SUCCESS LATEST
UPDATE 2021/2022 GRADED A+
