ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS BEST GRADED A+ NEW UPDATE 2022

ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022
 How are generic products characterized?
a. by having a brand name owned by a manufacturer or other producer
b. by plain labels, little or no advertising, and no brand names
c. by being national brands sold exclusively by a single retail chain
d. by possessing a brand name owned by a wholesaler or retailer
ANSWER: b


 What is the primary factor that attracts a consumer to a generic product?


a. package design
b. family branding
c. low price
d. ease of distribution
ANSWER: c


 The Kirkland brand is owned by Costco, and the products can be purchased only at
Costco stores. Costco contracts with manufacturers to produce and package products under
the Kirkland name. What is this arrangement called?
a. family branding
b. individual branding
c. generic branding


ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022

,ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022
d. private labelling
ANSWER: d


 The Debbie Travis line of paints and home décor products is available only through
Canadian Tire stores. What is the distribution strategy for this type of product?
a. declining life cycle branding
b. unique branding
c. captive branding
d. exclusive branding
ANSWER: c


 What type of brand is Colgate toothpaste an example of?
a. family brand
b. individual brand
c. generic brand
d. private brand
ANSWER: b


 Lipton markets tea, herbal tea, and iced tea under the Lipton name. What is this strategy?
a. family branding
b. extension branding


ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022

,ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022
c. individual product branding
d. private label branding
ANSWER: a


 What type of brand are Pond’s and Sunsilk beauty products, marketed by Unilever, examples
of?
a. family
b. individual

c. generic
d. captive

ANSWER: b


 Dawn, Joy, and Ivory are dish liquid brands manufactured by Proctor & Gamble. What is
the branding strategy for these products?


a. private
b. family

c. generic
d. individual

ANSWER: d

 At what level of brand loyalty is advertising often used heavily to promote a product?

ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022

, ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022
a. brand
recognition
b. brand preference
c. brand insistence
d. brand equity
ANSWER: a


 Jim stops at the local convenience store on his way home to buy laundry detergent. He goes
in thinking he’ll purchase his usual brand, but ends up buying another because it is on sale.
What is this an example of?
a. brand insistence
b. brand awareness
c. brand preference
d. brand

recognition
ANSWER: c


 A company has introduced a new product in the market. The company distributes free
samples of this product to people so that they can try it. What is this an example of?
a. brand insistence
b. brand association


ADMS 2200 CHAPTER 11-DEVELOPING AND MANAGING
BRAND AND PRODUCTS EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ NEW UPDATE 2022