ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST UPDATE 2022

ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022
 When is direct selling MOST common?
a. during raw material purchases in the B2B marketplace
b. during purchases between retailers and consumers
c. during the sale of lower-priced product alternatives
d. during product purchases that require little demonstration
ANSWER: a


 Which of the following is an example of direct selling to the consumer market?
a. purchase of hair-care products from a beauty salon
b. car purchase from a Honda dealer
c. SONY television purchase at Best Buy
d. party plan selling jewellery
ANSWER: d


 What results from business customers being more geographically concentrated and fewer
in number than individual consumers?
a. shorter business channels compared to consumer goods channels
b. moving products effectively through wholesale and retail markets simultaneously
c. reduction in price from producer to user
d. more middlemen and unique channel structures than consumer channels
ANSWER: a


 How does the traditional marketing channel proceed?

ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022

,ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022
a. from producer to business user
b. from producer to wholesaler to retailer to consumer
c. from producer to agent to business user
d. from producer to agent to wholesaler to retailer to customer
ANSWER: b


 Cynthia, a marketing director for a chemical company, is looking for an independent
intermediary that will take title to




ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022

,ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022

the goods. Who is Cynthia looking for?
a. extended channel member
b. industrial distributor
c. direct seller
d. reverse channel seller
ANSWER: b


 What is the term industrial distributor essentially synonymous with?
a. franchiser

b. midd

le
user
c. wholesaler
d. retail

er
ANSWER:
c


 Small producers in the industrial market may attempt to market their offerings to large
wholesalers by using agents. What are these agents called?
a. industrial distributors
b. manufacturers’ representatives
c. direct marketers

ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022

, ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022
d. auction companies
ANSWER: b


 What is the movement of products through more than one marketing channel to reach the
same market called?
a. multiple selling
b. dual distribution
c. distribution redundancy
d. reverse distribution
ANSWER: b


 In addition to traditional drug stores, Dr. Scholl’s foot care company has decided to market
through home medical care supply centres and telemarketing to podiatrists. What is this an
example of?
a. reverse marketing channels
b. home marketing
c. scrambled merchandising
d. dual distribution
ANSWER: d


 Lush, a handmade cosmetics company, gives its customers a free product when they return
used Lush containers. This offer is aimed at promoting recycling of the containers. What do we
call the channel used by the consumers to return used containers?

ADMS CHAPTER 12-MARKETING CHANNELS AND SUPPLY
CHAIN MANAGEMENT EXAM QUESTIONS AND ANSWERS
BEST GRADED A+ LATEST UPDATE 2022