ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida.
However, when his company shifted him to China, he found that the Brewz in Shanghai does
not offer the same quality service. Which of the following best explains this differential
perception in service quality?
a. Companies cannot easily standardize services.
b. Buyers often play important roles in the creation and
distribution of services.
c. Services are perishable and intangible.
d. Providers cannot make inventories of their services.
ANSWER: a
Approximately what percentage of the Canadian economy is made up of the service sector?
a. 25
b. 50
c. 75
d. 90
ANSWER: c
Which company is a pure service firm?
a. Walmart
b. Microsoft
c. Starbucks
d. Royal Bank of Canada
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
,ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
ANSWER: d
Which of the following industries does NOT belong to the service sector?
a. investment banking
b. agriculture
c. retailing
d. health care
ANSWER: b
Which of the following is most likely to be categorized as a consumer product as well as a
business product?
a. natural gas
b. iron ore
c. concrete mixers
d. agriculture produce
ANSWER: d
How would you generally classify consumer goods such as milk, bread, and soft drinks?
a. convenience products
b. utilitarian products
c. shopping products
d. specialty products
ANSWER: a
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
,ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
What type of product is marketed to consumers who may NOT yet recognize a need for
them?
a. specialty
b. consumer
c. convenience
d. unsought
ANSWER: d
Which product is, for most consumers, unsought?
a. designer clothes
b. magazines
c. long-term insurance
d. furniture
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
, ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
ANSWER: c
How might you categorize convenience products that customers constantly replenish in
order to maintain a ready inventory?
a. staples
b. impulse items
c. emergency items
d. specialty items
ANSWER: a
Which product would generally be classified as a staple?
a. plumbing repair kit
b. personal computer
c. gasoline
d. magazine
ANSWER: c
Which statement best describes convenience products?
a. Consumers generally don’t have prior need recognition of convenience products before
purchasing them.
b. Consumers generally tend to purchase convenience products immediately and with
minimal effort.
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida.
However, when his company shifted him to China, he found that the Brewz in Shanghai does
not offer the same quality service. Which of the following best explains this differential
perception in service quality?
a. Companies cannot easily standardize services.
b. Buyers often play important roles in the creation and
distribution of services.
c. Services are perishable and intangible.
d. Providers cannot make inventories of their services.
ANSWER: a
Approximately what percentage of the Canadian economy is made up of the service sector?
a. 25
b. 50
c. 75
d. 90
ANSWER: c
Which company is a pure service firm?
a. Walmart
b. Microsoft
c. Starbucks
d. Royal Bank of Canada
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
,ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
ANSWER: d
Which of the following industries does NOT belong to the service sector?
a. investment banking
b. agriculture
c. retailing
d. health care
ANSWER: b
Which of the following is most likely to be categorized as a consumer product as well as a
business product?
a. natural gas
b. iron ore
c. concrete mixers
d. agriculture produce
ANSWER: d
How would you generally classify consumer goods such as milk, bread, and soft drinks?
a. convenience products
b. utilitarian products
c. shopping products
d. specialty products
ANSWER: a
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
,ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
What type of product is marketed to consumers who may NOT yet recognize a need for
them?
a. specialty
b. consumer
c. convenience
d. unsought
ANSWER: d
Which product is, for most consumers, unsought?
a. designer clothes
b. magazines
c. long-term insurance
d. furniture
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
, ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
ANSWER: c
How might you categorize convenience products that customers constantly replenish in
order to maintain a ready inventory?
a. staples
b. impulse items
c. emergency items
d. specialty items
ANSWER: a
Which product would generally be classified as a staple?
a. plumbing repair kit
b. personal computer
c. gasoline
d. magazine
ANSWER: c
Which statement best describes convenience products?
a. Consumers generally don’t have prior need recognition of convenience products before
purchasing them.
b. Consumers generally tend to purchase convenience products immediately and with
minimal effort.
ADMS CHAPTER 10- PRODUCTS AND SERVICES STRATEGIES
EXAM QUESTIONS AND ANSWERS BEST GRADED A+ LATEST
UPDATE 2022
