Oefenvragen CE8
Les 1: Meerkeuze
Vraag 1: Which of the underneath examples are a must for firms when going international?
1- Have a clear international competetive focus
2- Develop an effective international marketing office
3- Have a well managed organisation with a culture for learning
4- Develop effective relationship strategies
Juist: 1,3,4
Vraag 2:
Which of the following levels of international marketing is the most complex?
1- Domestic marketing
2- Export marketing
3- International marketing
4- Global marketing
Juiste: 4
Vraag 3:
Which of the levels of international marketing suits the following defenition best? Marketing
activitiet in >1 country
Juiste: 3
Vraag 5:
Which of the following examples is a good example for the ‘born global model’?
1- Volvo
2- Ski-lift
3- ASML
4- AIRBNB
Vraag 6:
What does PESTLE stand for?
Poltical, economic, social cultural, technological, legal, environmental/sustainability
Vraag 7:
, Which of the underneath definitions is the right one regarding the definition of
internationalization?
1- The method of adopting an organisations marketingsystem to foreign countries
2- The method of adopting an organisations operations to domestic environments
3- The method of adopting a country tot he organisations environmental operations
4- The method of adopting an organisations operations to foreign environments
Juiste is D
Vraag 8:
Which of the following examples are correct examples of economic factors to look into when
doing an external analysis?
1- Huge and growing consumer demand
2- Heavy reliance on exporting raw materials/one trading partner
3- Infrastructure weaknesses
4- Political instability
Juist: 1,2,3
Vraag 9:
Under which part plays the following situation? ‘export controls, plus duty to abide by
national laws in all activities’
Juist; Legal
Vraag 10:
Please sort underneath aspects of the international marketing planning in the right order
Juist:
Stakeholder expectations
Situation analysis
Resources and capabilities
Corporate aims and objectives
Marketing strategies
Implementation of the plan
Control and feedback
Les 1: openvragen
Vraag 1: Name three levels of international marketing?
Juist:
Les 1: Meerkeuze
Vraag 1: Which of the underneath examples are a must for firms when going international?
1- Have a clear international competetive focus
2- Develop an effective international marketing office
3- Have a well managed organisation with a culture for learning
4- Develop effective relationship strategies
Juist: 1,3,4
Vraag 2:
Which of the following levels of international marketing is the most complex?
1- Domestic marketing
2- Export marketing
3- International marketing
4- Global marketing
Juiste: 4
Vraag 3:
Which of the levels of international marketing suits the following defenition best? Marketing
activitiet in >1 country
Juiste: 3
Vraag 5:
Which of the following examples is a good example for the ‘born global model’?
1- Volvo
2- Ski-lift
3- ASML
4- AIRBNB
Vraag 6:
What does PESTLE stand for?
Poltical, economic, social cultural, technological, legal, environmental/sustainability
Vraag 7:
, Which of the underneath definitions is the right one regarding the definition of
internationalization?
1- The method of adopting an organisations marketingsystem to foreign countries
2- The method of adopting an organisations operations to domestic environments
3- The method of adopting a country tot he organisations environmental operations
4- The method of adopting an organisations operations to foreign environments
Juiste is D
Vraag 8:
Which of the following examples are correct examples of economic factors to look into when
doing an external analysis?
1- Huge and growing consumer demand
2- Heavy reliance on exporting raw materials/one trading partner
3- Infrastructure weaknesses
4- Political instability
Juist: 1,2,3
Vraag 9:
Under which part plays the following situation? ‘export controls, plus duty to abide by
national laws in all activities’
Juist; Legal
Vraag 10:
Please sort underneath aspects of the international marketing planning in the right order
Juist:
Stakeholder expectations
Situation analysis
Resources and capabilities
Corporate aims and objectives
Marketing strategies
Implementation of the plan
Control and feedback
Les 1: openvragen
Vraag 1: Name three levels of international marketing?
Juist:
