School of Business
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 10 – Part 2
E-Commerce, Digital Markets,
Digital Goods
BMIS300 - Chapter 10
, 1.3 Key Concepts in E-commerce
Digital Markets
• The Internet has created a digital marketplace where
millions of people worldwide exchange information directly
and free.
• The Internet reduces information asymmetry (now, all
information is available to both parties of the transaction).
Thus, digital markets are more transparent.
• Digital markets are more efficient and flexible than physical
markets: lower cost, dynamic pricing (prices can change
based on time or occasions), more availability, etc…
• Most of the products of the digital market cannot be
consumed directly (you purchase and wait for delivery),
while some products can be (like video, music, consultation,
etc…)
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 10 – Part 2
E-Commerce, Digital Markets,
Digital Goods
BMIS300 - Chapter 10
, 1.3 Key Concepts in E-commerce
Digital Markets
• The Internet has created a digital marketplace where
millions of people worldwide exchange information directly
and free.
• The Internet reduces information asymmetry (now, all
information is available to both parties of the transaction).
Thus, digital markets are more transparent.
• Digital markets are more efficient and flexible than physical
markets: lower cost, dynamic pricing (prices can change
based on time or occasions), more availability, etc…
• Most of the products of the digital market cannot be
consumed directly (you purchase and wait for delivery),
while some products can be (like video, music, consultation,
etc…)
