Student ID 000000 Last name Business Capstone Business plan Version page 1
Marshals Coffee Business Plan
Firs name I. Last name
Your Title
0000 Name of St
City, State 00000
(000) 000-0000
October 11, 2011
, Student ID 000000 Last name Business Capstone Business plan Version page 2
Table of Contents
Executive Summary 4
A1. Business Identification: 4
A2. Mission, Goals, and Objectives: 5
A3. Keys to Success: 5
Company Summary 6
B1. Industry History: 6
B2. Legal Form of Ownership: 6
B3. Location and Facilities: 6
B4: Management Structure: 7
B5. Products and Service: 7
A. Market Analysis 9
C1: Target Market 9
C2: Industry Analysis 9
C3: Competitive Analysis 11
Market Strategy 15
D1: 4Ps. 15
D2: Price List 16
D3: Selling Strategy- 17
D4: Sales Forecast- 18
Implementation Strategy 18
E1. Overall Strategy- 18
E2. Implementation 19
, Student ID 000000 Last name Business Capstone Business plan Version page 3
E3. Control Plan- 20
Financial Statements and Projections 21
F1. Revenue and Cost Estimate- 21
F2. Forecasted Profit and Loss Statement 21
F3. Forecasted Balance Sheet- 22
G1. Financial Projections 22
G1a- Breakeven Point-...........................................................................................................23
G1b-Financial Position:........................................................................................................23
G1c-Capital/Investment Needs:.............................................................................................23
References 25
Marshals Coffee Business Plan
Firs name I. Last name
Your Title
0000 Name of St
City, State 00000
(000) 000-0000
October 11, 2011
, Student ID 000000 Last name Business Capstone Business plan Version page 2
Table of Contents
Executive Summary 4
A1. Business Identification: 4
A2. Mission, Goals, and Objectives: 5
A3. Keys to Success: 5
Company Summary 6
B1. Industry History: 6
B2. Legal Form of Ownership: 6
B3. Location and Facilities: 6
B4: Management Structure: 7
B5. Products and Service: 7
A. Market Analysis 9
C1: Target Market 9
C2: Industry Analysis 9
C3: Competitive Analysis 11
Market Strategy 15
D1: 4Ps. 15
D2: Price List 16
D3: Selling Strategy- 17
D4: Sales Forecast- 18
Implementation Strategy 18
E1. Overall Strategy- 18
E2. Implementation 19
, Student ID 000000 Last name Business Capstone Business plan Version page 3
E3. Control Plan- 20
Financial Statements and Projections 21
F1. Revenue and Cost Estimate- 21
F2. Forecasted Profit and Loss Statement 21
F3. Forecasted Balance Sheet- 22
G1. Financial Projections 22
G1a- Breakeven Point-...........................................................................................................23
G1b-Financial Position:........................................................................................................23
G1c-Capital/Investment Needs:.............................................................................................23
References 25
