Consumer Behavior, 11e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for
her sorority's formal event. The stores were crowded, and none of her favorite shops
carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up
and decided to order her dress online and just return it if it wasn't exactly right. This story
is an example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
,Learning Outcome: Identify and discuss the factors influencing buying behavior.
Skill: Application
Objective: 1-1
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to
satisfy needs and desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
,4) Which of the terms below is used to describe the bond between product and consumer
that is difficult for competitors to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
5) Which of the following time periods is encompassed in the study of consumer
behavior?
A) pre-purchase
B) purchase
C) post-purchase
D) all of the above
Answer: D
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
6) Which of the following is NOT a stage in the consumption process?
, A) desire
B) pre-purchase
C) purchase
D) post-purchase
Answer: A
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
7) According to the basic marketing concept, a firm exists to ________.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
Diff: 2
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for
her sorority's formal event. The stores were crowded, and none of her favorite shops
carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up
and decided to order her dress online and just return it if it wasn't exactly right. This story
is an example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
,Learning Outcome: Identify and discuss the factors influencing buying behavior.
Skill: Application
Objective: 1-1
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to
satisfy needs and desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
,4) Which of the terms below is used to describe the bond between product and consumer
that is difficult for competitors to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
5) Which of the following time periods is encompassed in the study of consumer
behavior?
A) pre-purchase
B) purchase
C) post-purchase
D) all of the above
Answer: D
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
6) Which of the following is NOT a stage in the consumption process?
, A) desire
B) pre-purchase
C) purchase
D) post-purchase
Answer: A
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
7) According to the basic marketing concept, a firm exists to ________.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
Diff: 2
Learning Outcome: Identify and discuss the factors influencing consumer buying
behavior.
Skill: Concept
Objective: 1-1
