UNIT-4 SEARCH ENGINE OPTIMIZATION
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your
site to increase its visibility for relevant searches. The better visibility your pages have in search results,
the more likely you are to garner attention and attract prospective and existing customers to your
business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site,
collecting information about those pages and putting them in an index. Next, algorithms analyze pages
in the index, taking into account hundreds of ranking factors or signals, to determine the order pages
should appear in the search results for a given query.
Search engines work by crawling the web using bots called spiders. These web crawlers effectively
follow links from page to page to find new content to add to the search index. When you use a search
engine, relevant results are extracted from the index and ranked using an algorithm.
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your
site to increase its visibility for relevant searches. The better visibility your pages have in search results,
the more likely you are to garner attention and attract prospective and existing customers to your
business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site,
collecting information about those pages and putting them in an index. Next, algorithms analyze pages
in the index, taking into account hundreds of ranking factors or signals, to determine the order pages
should appear in the search results for a given query.
Search engines work by crawling the web using bots called spiders. These web crawlers effectively
follow links from page to page to find new content to add to the search index. When you use a search
engine, relevant results are extracted from the index and ranked using an algorithm.
