GCU mkt 315 Finial Exam
During the ________ step of the selling process, the salesperson tells the value story to
the buyer, showing how the company's product or service solves the customer's
problems. - ANSWERPresentation
Because of _____, businesses are forced to be competitive. - ANSWERBoth the
Internet and E-commerce
In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor's ___. - ANSWERTime on site
If salesperson Jane calls her customer to make sure that he is satisfied with the
product, Jane is in the ________ stage of the selling process. - ANSWERFollow- up
The promotional mix includes advertising,______, sales promotion, public relations,
digital marketing, and direct marketing - ANSWERPersonal selling
The____ of the message is based on the number of times an average person in the
target market is exposed to a message. - ANSWERFrequency
What type of marketing channel would Secure Insurance use if it offers its products
exclusively through door-to-door salesperson? - ANSWERDirect
The ROI equation does not: - ANSWERinclude customer service values
When a group of individuals selects a particular customer-submitted entry, it is called a -
ANSWERContest
Is a measure of price sensitivity providing a relationship between adjustments in price
and the quantity demanded of a good or service - ANSWERPrice Elasticity of Demand
Considering the communication process, an advertisement of a particular copier
machine model would be considered - ANSWERencoding
When a producer focuses marketing efforts toward final consumers in order to persuade
them to buy the product, the company is applying a - ANSWERPull
Is used by wed designers to ensure that each webpage works effectively with various
search engines - ANSWERA/B testing
————-=-= - ANSWER
During the ________ step of the selling process, the salesperson tells the value story to
the buyer, showing how the company's product or service solves the customer's
problems. - ANSWERPresentation
Because of _____, businesses are forced to be competitive. - ANSWERBoth the
Internet and E-commerce
In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor's ___. - ANSWERTime on site
If salesperson Jane calls her customer to make sure that he is satisfied with the
product, Jane is in the ________ stage of the selling process. - ANSWERFollow- up
The promotional mix includes advertising,______, sales promotion, public relations,
digital marketing, and direct marketing - ANSWERPersonal selling
The____ of the message is based on the number of times an average person in the
target market is exposed to a message. - ANSWERFrequency
What type of marketing channel would Secure Insurance use if it offers its products
exclusively through door-to-door salesperson? - ANSWERDirect
The ROI equation does not: - ANSWERinclude customer service values
When a group of individuals selects a particular customer-submitted entry, it is called a -
ANSWERContest
Is a measure of price sensitivity providing a relationship between adjustments in price
and the quantity demanded of a good or service - ANSWERPrice Elasticity of Demand
Considering the communication process, an advertisement of a particular copier
machine model would be considered - ANSWERencoding
When a producer focuses marketing efforts toward final consumers in order to persuade
them to buy the product, the company is applying a - ANSWERPull
Is used by wed designers to ensure that each webpage works effectively with various
search engines - ANSWERA/B testing
————-=-= - ANSWER
