Accounting for Strategic Decisions
Written assignment
“Financial Analysis of Apple”
Table of contents
1 Introduction...............................................................................................................1
1.1 Purpose and structure.......................................................................................1
1.2 Introduction Apple.............................................................................................1
1.3 Introduction Samsung.......................................................................................1
1.4 Limitations in comparison................................................................................2
2 Research aim and objectives..................................................................................3
2.1 Research objectives..........................................................................................3
2.1.1 Research questions......................................................................................3
2.2 Research approach:...........................................................................................3
2.3 Data collection and ethical issues:..................................................................3
3 Findings of the financial analysis...........................................................................5
3.1 Horizontal analysis............................................................................................5
3.2 Ratio analysis – Profitability.............................................................................5
3.2.1 Gross profit margin........................................................................................5
3.2.2 Operating profit margin.................................................................................6
3.2.3 Net profit margin............................................................................................7
3.2.4 ROA and ROCE............................................................................................8
3.3 Ratio analysis – Efficiency................................................................................9
3.3.1 Asset turnover...............................................................................................9
3.3.2 Inventory turnover.......................................................................................10
3.4 Ratio Analysis – Liquidity...............................................................................11
3.4.1 Current ratio................................................................................................11
Written assignment
“Financial Analysis of Apple”
Table of contents
1 Introduction...............................................................................................................1
1.1 Purpose and structure.......................................................................................1
1.2 Introduction Apple.............................................................................................1
1.3 Introduction Samsung.......................................................................................1
1.4 Limitations in comparison................................................................................2
2 Research aim and objectives..................................................................................3
2.1 Research objectives..........................................................................................3
2.1.1 Research questions......................................................................................3
2.2 Research approach:...........................................................................................3
2.3 Data collection and ethical issues:..................................................................3
3 Findings of the financial analysis...........................................................................5
3.1 Horizontal analysis............................................................................................5
3.2 Ratio analysis – Profitability.............................................................................5
3.2.1 Gross profit margin........................................................................................5
3.2.2 Operating profit margin.................................................................................6
3.2.3 Net profit margin............................................................................................7
3.2.4 ROA and ROCE............................................................................................8
3.3 Ratio analysis – Efficiency................................................................................9
3.3.1 Asset turnover...............................................................................................9
3.3.2 Inventory turnover.......................................................................................10
3.4 Ratio Analysis – Liquidity...............................................................................11
3.4.1 Current ratio................................................................................................11
