SAMENVATTING
MARKETING
De essentie 14de editie
SAMENVATTING
30-05-2022
,SAMENVATTING MARKETING
De essentie
, Inleiding
Tentamen voorbereiding van hoofdstuk 1 t/m hoofdstuk 6.
Opleiding AD Bedrijfskunde 2021-2022 eerste jaar B-cluster
Inhoudsopgave
Inleiding..............................................................................................................................3
Hoofdstuk 1........................................................................................................................5
Definitie van marketing...........................................................................................................5
Doel van marketing.................................................................................................................5
Marketingproces.....................................................................................................................5
Klantvermogen........................................................................................................................5
4p’s van de marketingmix.......................................................................................................5
Vijf concepten waarop een organisatie haar marketingactiviteiten kan baseren..................5
Profit- vs. non-profit organisaties............................................................................................6
Definities..................................................................................................................................6
Hoofdstuk 2........................................................................................................................7
Ansoff-matrix...........................................................................................................................7
BCG – groeimarkt/ aandeelmatrix..........................................................................................7
Stappen van de strategische planning....................................................................................7
Strategisch plan....................................................................................................................8
4P’s van de marketingmix.......................................................................................................8
Drie R’s.....................................................................................................................................8
Marketingproces.....................................................................................................................8
Marketingmanagement..........................................................................................................8
Definitie van een bedrijf volgens PORTER...............................................................................8
Porter strategieën...................................................................................................................8
Business Model Canvas...........................................................................................................9
Abell-diagram..........................................................................................................................9
Marketingdoelstellingen.........................................................................................................9
Definities en afkortingen.........................................................................................................9
Hoofdstuk 3.......................................................................................................................10
MARKETING
De essentie 14de editie
SAMENVATTING
30-05-2022
,SAMENVATTING MARKETING
De essentie
, Inleiding
Tentamen voorbereiding van hoofdstuk 1 t/m hoofdstuk 6.
Opleiding AD Bedrijfskunde 2021-2022 eerste jaar B-cluster
Inhoudsopgave
Inleiding..............................................................................................................................3
Hoofdstuk 1........................................................................................................................5
Definitie van marketing...........................................................................................................5
Doel van marketing.................................................................................................................5
Marketingproces.....................................................................................................................5
Klantvermogen........................................................................................................................5
4p’s van de marketingmix.......................................................................................................5
Vijf concepten waarop een organisatie haar marketingactiviteiten kan baseren..................5
Profit- vs. non-profit organisaties............................................................................................6
Definities..................................................................................................................................6
Hoofdstuk 2........................................................................................................................7
Ansoff-matrix...........................................................................................................................7
BCG – groeimarkt/ aandeelmatrix..........................................................................................7
Stappen van de strategische planning....................................................................................7
Strategisch plan....................................................................................................................8
4P’s van de marketingmix.......................................................................................................8
Drie R’s.....................................................................................................................................8
Marketingproces.....................................................................................................................8
Marketingmanagement..........................................................................................................8
Definitie van een bedrijf volgens PORTER...............................................................................8
Porter strategieën...................................................................................................................8
Business Model Canvas...........................................................................................................9
Abell-diagram..........................................................................................................................9
Marketingdoelstellingen.........................................................................................................9
Definities en afkortingen.........................................................................................................9
Hoofdstuk 3.......................................................................................................................10
