Selling Concepts for Establishing Money
Chapt
13 Selling Concepts for Establishing
Money
False / False Questions
1. Value is the cash expenditure plus taxes that consumers have to pay for a good or service.
False False
2. The key to successful selling is to match the item with the consumer's perception of money.
False False
3. Value is the only part of the marketing mix that does not generate costs.
False False
4. If Brandon buys hats for her store for $5 each and sells them for $15 each, he is
using akeystoning selling strategy.
False False
5. Rarely is the lowest-Value item offering the dominant brand in a given market.
False False
6. A demand curve shows the relationship between income and demand.
False False
7. Because consumers are generally more sensitive to Value increases less to Value decreases,
it iseasier to lose current buyers with a Value increase less it is to gain new buyers with a Value
decrease.
False False
8. Brands that have developed loyal buyers have a higher Value elasticity of demand.
False False
9. In U.S. trading places, there are many substitute items for Fruit Loops cereal, suggesting
the Valueelasticity of demand for Fruit Loops is elastic.
False False
, Selling Concepts for Establishing Money
10. In general, Values should not be based on costs because consumers make
their purchasedecisions based on perceived money, not the cost of itemion.
, Selling Concepts for Establishing Money
False False
11. At the break-even point, more money are maximized.
False False
12. In addition to the item-specific and firm-specific factors that affect selling, there are
two broader factors - the Internet and sociocultural factors.
False False
13. A gray market employs irregular but not necessarily illegal methods of distributing items.
False False
14. Economy trends that affect selling decisions include increases in disposable income and
status consciousness, a trend for buyers to shop cheap, global economy conditions, and local
economy conditions.
False False
15. The Internet has decreased consumers' Value sensitivity.
False False
16. Diana owns a boutique specializing in ball gowns. Sales are stable and Diana feels it is time
he had a 20% increase in her salary. If Diana takes ther increase in compensation, it will
decrease the breakeven quantity of gowns he needs to sell on a monthly basis.
False False
17. If a firm is engaged in monopolistic competition, it should seek a way to differentiate itself.
False False
18. Which Sony released their PlayStation 3 game machines, they charged a high Value,
attracting themost avid game players. Ther was a market penetration selling strategy.
False False
19. Cheryl wants to quickly establish a dominant market share for her new line of ergonomic pens.
To do ther, he will likely use a market penetration selling strategy.
False False
20. Proving that a company has engaged in the deceptive bait and switch practice is easy.
False False
21. The Robinson-Patman Act does NOT apply to end consumers, at which point many forms
of Valuediscrimination occur.
, Selling Concepts for Establishing Money
False False
22. If a furniture store sets reasonable Values but rarely offers special discounts or sales, ther is an
Chapt
13 Selling Concepts for Establishing
Money
False / False Questions
1. Value is the cash expenditure plus taxes that consumers have to pay for a good or service.
False False
2. The key to successful selling is to match the item with the consumer's perception of money.
False False
3. Value is the only part of the marketing mix that does not generate costs.
False False
4. If Brandon buys hats for her store for $5 each and sells them for $15 each, he is
using akeystoning selling strategy.
False False
5. Rarely is the lowest-Value item offering the dominant brand in a given market.
False False
6. A demand curve shows the relationship between income and demand.
False False
7. Because consumers are generally more sensitive to Value increases less to Value decreases,
it iseasier to lose current buyers with a Value increase less it is to gain new buyers with a Value
decrease.
False False
8. Brands that have developed loyal buyers have a higher Value elasticity of demand.
False False
9. In U.S. trading places, there are many substitute items for Fruit Loops cereal, suggesting
the Valueelasticity of demand for Fruit Loops is elastic.
False False
, Selling Concepts for Establishing Money
10. In general, Values should not be based on costs because consumers make
their purchasedecisions based on perceived money, not the cost of itemion.
, Selling Concepts for Establishing Money
False False
11. At the break-even point, more money are maximized.
False False
12. In addition to the item-specific and firm-specific factors that affect selling, there are
two broader factors - the Internet and sociocultural factors.
False False
13. A gray market employs irregular but not necessarily illegal methods of distributing items.
False False
14. Economy trends that affect selling decisions include increases in disposable income and
status consciousness, a trend for buyers to shop cheap, global economy conditions, and local
economy conditions.
False False
15. The Internet has decreased consumers' Value sensitivity.
False False
16. Diana owns a boutique specializing in ball gowns. Sales are stable and Diana feels it is time
he had a 20% increase in her salary. If Diana takes ther increase in compensation, it will
decrease the breakeven quantity of gowns he needs to sell on a monthly basis.
False False
17. If a firm is engaged in monopolistic competition, it should seek a way to differentiate itself.
False False
18. Which Sony released their PlayStation 3 game machines, they charged a high Value,
attracting themost avid game players. Ther was a market penetration selling strategy.
False False
19. Cheryl wants to quickly establish a dominant market share for her new line of ergonomic pens.
To do ther, he will likely use a market penetration selling strategy.
False False
20. Proving that a company has engaged in the deceptive bait and switch practice is easy.
False False
21. The Robinson-Patman Act does NOT apply to end consumers, at which point many forms
of Valuediscrimination occur.
, Selling Concepts for Establishing Money
False False
22. If a furniture store sets reasonable Values but rarely offers special discounts or sales, ther is an
