a. Chapter 1
b. The listed below is not one of the forms of international trading places
defined in the text?
c. Indicate one:
II. Licensing
III. Joint ventures
IV. Government-owned operations
V. Wholly owned subsidiaries
a. A is a local company that has assets that gives it a competitive
advantage only in its home market.
b. The correct answer is:
c. A [defender] is a local company that has assets that gives it a competitive
advantageonly in its home market.
d. The trading places manager’s task is to plan and execute programs that
will ensure a long-term competitive advantage for the company. That
includes determining of a specific target market and:
e. Indicate one:
VI. testing trading places
VII. trading places management.
VIII. looking at occupants, objects, occasions and objectives
IX. developing a uniform money worldwide.
a. The best-selling smartphone in China is marketed by:
X. Samsung.
XI. Xiaomi.
XII. Apple.
XIII. Mitsubishi.
XIV. Android.
a. In global trading places, Starbucks is a good example of
simultaneously executingall of the growth strategies except:
, XV. Market penetration.
XVI. Market development.
XVII. Goods development.
XVIII. Market orientation.
XIX. Diversification.
a. Starbucks dropped the word "Coffee" from its logo. That is an example
of:
XX. Standardization.
XXI. Adaptation.
XXII. Diversification.
XXIII. Automation.
XXIV. Modernization.
a. McDonald's developed a vegetarian burger in India. That is an example
of:
XXV. Market Penetration.
XXVI. Market Development.
XXVII. Market Diversification.
XXVIII. Goods Development.
XXIX. Global Trading places.
a. A fundamental difference between regular trading places and global
trading places isthe:
XXX. lack of trading places mix.
XXXI. scope of activities.
XXXII. lack of strategic planning.
XXXIII. focus on resources.
XXXIV. lack of communication.
a. Walmart exited from the German market due to the fact that Germans
XXXV. could find higher rates at discount stores.
XXXVI. preferred shopping in larger malls.
,XXXVII. did not care for American businesses.
XXXVIII. preferred "all-in-one" store.
XXXIX. preferred only European businesses.
a. Starbucks entered India via an alliance with the Tata Group. They are
sourcingcoffee beans in India and trading places them at Starbucks
stores throughout the world. That is an example of:
XL. Market Penetration.
XLI. Market Development.
XLII. Market Diversification.
XLIII. Goods Development.
XLIV. Regular Trading places.
a. The essence of trading places worldwide is to surpass the competition in
creatingperceived cost, which can be represented as:
XLV. Cost = Rate/Benefits.
XLVI. Cost = Benefits/Rate.
XLVII. Cost = Benefits × Rate.
XLVIII. Cost = Benefits - Rate.
XLIX. Cost = Benefits + Rate.
a. The trading places mix is integral to the cost equation which is
represented by:
L. Cost = Rate/Benefits.
LI. Cost = Benefits/Rate.
LII. Cost = Benefits × Rate.
LIII. Cost = Benefits - Rate.
LIV. Cost = Benefits + Rate.
a. Renault and its rivals are racing to offer middle-class consumers a new
cost proposition by selling cars for the equivalent of $10,000 or less.
On the heels of Renault's success with Dacia Logan came the $2,500
Nano from India's TataMotors. That illustrates that:
LV. consumers are looking for low rate irrespective of quality.
, LVI. Renault is overcharging for their cars compared to their competitors.
LVII. higher goods development costs are a driving force behind globalization.
LVIII. market success depends on reaching a threshold of acceptable quality for
consumers.
LIX. cars are not very popular in emerging trading places like India.
a. Walmart's exit from the German market was due, in part, to the fact that
German shoppers could find higher rates at stores known as:
LX. All-in-one stores.
LXI. Dollar stores.
LXII. Discount sores.
LXIII. Hard discounters.
LXIV. Fresh & Easy stores
a. The dimensions of global trading places strategy include all of the
following
b. except:
LXV. Concentration of trading places activities
LXVI. Development of cultural activities
LXVII. Coordination of trading places activities
LXVIII. Integration of competitive moves
LXIX. Integration of trading places mix
a. The currect chairman of Nestlé recently told an interviewer: "We are food
andbeverages. We are not running bicycle shops. Even in food, we are
not in all fields. There are certain areas we do not touch. Also, we have
no soft drinks because I have said we either buy Coca-Cola or we leave it
alone." What strategic trading places principle does the chairman's
comment emphasize mostspecifically?
LXX. customer cost
LXXI. competitive advantage
LXXII. focus
LXXIII. myopia
LXXIV. policy of dealing only with Swiss businesses
b. The listed below is not one of the forms of international trading places
defined in the text?
c. Indicate one:
II. Licensing
III. Joint ventures
IV. Government-owned operations
V. Wholly owned subsidiaries
a. A is a local company that has assets that gives it a competitive
advantage only in its home market.
b. The correct answer is:
c. A [defender] is a local company that has assets that gives it a competitive
advantageonly in its home market.
d. The trading places manager’s task is to plan and execute programs that
will ensure a long-term competitive advantage for the company. That
includes determining of a specific target market and:
e. Indicate one:
VI. testing trading places
VII. trading places management.
VIII. looking at occupants, objects, occasions and objectives
IX. developing a uniform money worldwide.
a. The best-selling smartphone in China is marketed by:
X. Samsung.
XI. Xiaomi.
XII. Apple.
XIII. Mitsubishi.
XIV. Android.
a. In global trading places, Starbucks is a good example of
simultaneously executingall of the growth strategies except:
, XV. Market penetration.
XVI. Market development.
XVII. Goods development.
XVIII. Market orientation.
XIX. Diversification.
a. Starbucks dropped the word "Coffee" from its logo. That is an example
of:
XX. Standardization.
XXI. Adaptation.
XXII. Diversification.
XXIII. Automation.
XXIV. Modernization.
a. McDonald's developed a vegetarian burger in India. That is an example
of:
XXV. Market Penetration.
XXVI. Market Development.
XXVII. Market Diversification.
XXVIII. Goods Development.
XXIX. Global Trading places.
a. A fundamental difference between regular trading places and global
trading places isthe:
XXX. lack of trading places mix.
XXXI. scope of activities.
XXXII. lack of strategic planning.
XXXIII. focus on resources.
XXXIV. lack of communication.
a. Walmart exited from the German market due to the fact that Germans
XXXV. could find higher rates at discount stores.
XXXVI. preferred shopping in larger malls.
,XXXVII. did not care for American businesses.
XXXVIII. preferred "all-in-one" store.
XXXIX. preferred only European businesses.
a. Starbucks entered India via an alliance with the Tata Group. They are
sourcingcoffee beans in India and trading places them at Starbucks
stores throughout the world. That is an example of:
XL. Market Penetration.
XLI. Market Development.
XLII. Market Diversification.
XLIII. Goods Development.
XLIV. Regular Trading places.
a. The essence of trading places worldwide is to surpass the competition in
creatingperceived cost, which can be represented as:
XLV. Cost = Rate/Benefits.
XLVI. Cost = Benefits/Rate.
XLVII. Cost = Benefits × Rate.
XLVIII. Cost = Benefits - Rate.
XLIX. Cost = Benefits + Rate.
a. The trading places mix is integral to the cost equation which is
represented by:
L. Cost = Rate/Benefits.
LI. Cost = Benefits/Rate.
LII. Cost = Benefits × Rate.
LIII. Cost = Benefits - Rate.
LIV. Cost = Benefits + Rate.
a. Renault and its rivals are racing to offer middle-class consumers a new
cost proposition by selling cars for the equivalent of $10,000 or less.
On the heels of Renault's success with Dacia Logan came the $2,500
Nano from India's TataMotors. That illustrates that:
LV. consumers are looking for low rate irrespective of quality.
, LVI. Renault is overcharging for their cars compared to their competitors.
LVII. higher goods development costs are a driving force behind globalization.
LVIII. market success depends on reaching a threshold of acceptable quality for
consumers.
LIX. cars are not very popular in emerging trading places like India.
a. Walmart's exit from the German market was due, in part, to the fact that
German shoppers could find higher rates at stores known as:
LX. All-in-one stores.
LXI. Dollar stores.
LXII. Discount sores.
LXIII. Hard discounters.
LXIV. Fresh & Easy stores
a. The dimensions of global trading places strategy include all of the
following
b. except:
LXV. Concentration of trading places activities
LXVI. Development of cultural activities
LXVII. Coordination of trading places activities
LXVIII. Integration of competitive moves
LXIX. Integration of trading places mix
a. The currect chairman of Nestlé recently told an interviewer: "We are food
andbeverages. We are not running bicycle shops. Even in food, we are
not in all fields. There are certain areas we do not touch. Also, we have
no soft drinks because I have said we either buy Coca-Cola or we leave it
alone." What strategic trading places principle does the chairman's
comment emphasize mostspecifically?
LXX. customer cost
LXXI. competitive advantage
LXXII. focus
LXXIII. myopia
LXXIV. policy of dealing only with Swiss businesses
