[u07a1] GLO-BUS – Decision for Year 11
GLO-BUS – Decision for Year 11
Team F – Friendly Fotos
BUS4993 Business Capstone Project
Section 01 Jul 14, 2014 – Sep 19, 2014
Walter Adams
August 31, 2014
1
This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00
https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/
, [u07a1] GLO-BUS – Decision for Year 11
Good Evening Class:
Here is our strategy during year 11 for our company Friendly Fotos, based off of the
guide and what we learned from the last rounds:
Year ten we stayed strong, but there is definitely room for improvement. We are still in
fourth place; however, we are trying to see what can be done to increase our image
rating.
Product Design – During the 11th year we maintained the multi-feature P/Q rating at
3½ stars and a 3 star P/Q for the entry level cameras. We increased the multi-feature
camera to three models and the megapixels to 24 and maintained the entry-level at
three models as well. However, we left everything else the same for both cameras.
Marketing Focus- Once again we continued to market in Europe-Africa, then Asia-
Pacific, Latin America and last North America. We are continuing to make some
advancement in North America. We increased all of the on-line retailers, local and
multi-store-chains in each area because of cost. We did not change the pricing too
much. We did increase all regions to $170.00 for entry level. As far as the multi-
feature camera we increased it to $475.00 across the board. We maintained our
warranty period for entry level at 1 year in all areas and increased our mutli-line to 2
2
This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00
https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/
GLO-BUS – Decision for Year 11
Team F – Friendly Fotos
BUS4993 Business Capstone Project
Section 01 Jul 14, 2014 – Sep 19, 2014
Walter Adams
August 31, 2014
1
This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00
https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/
, [u07a1] GLO-BUS – Decision for Year 11
Good Evening Class:
Here is our strategy during year 11 for our company Friendly Fotos, based off of the
guide and what we learned from the last rounds:
Year ten we stayed strong, but there is definitely room for improvement. We are still in
fourth place; however, we are trying to see what can be done to increase our image
rating.
Product Design – During the 11th year we maintained the multi-feature P/Q rating at
3½ stars and a 3 star P/Q for the entry level cameras. We increased the multi-feature
camera to three models and the megapixels to 24 and maintained the entry-level at
three models as well. However, we left everything else the same for both cameras.
Marketing Focus- Once again we continued to market in Europe-Africa, then Asia-
Pacific, Latin America and last North America. We are continuing to make some
advancement in North America. We increased all of the on-line retailers, local and
multi-store-chains in each area because of cost. We did not change the pricing too
much. We did increase all regions to $170.00 for entry level. As far as the multi-
feature camera we increased it to $475.00 across the board. We maintained our
warranty period for entry level at 1 year in all areas and increased our mutli-line to 2
2
This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00
https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/
