The Role of Culture
Hospitality Management
Week 7
,The Nature of Culture
Culture
◦ Acquired knowledge that people use
to interpret experience and generate
social behavior
forms values
creates attitudes
influences behavior.
2
,Characteristics of Culture
Learned
Adaptive Shared
Culture
Patterned Transgenerational
Symbolic
3
, Values in Culture
Values
◦ Basic convictions that people have
right and wrong
good and bad
important and unimportant
◦ Learned from the culture in which the
individual is reared
◦ Influence one’s behavior
Differences in cultural values may
result in varying management practices
4
Hospitality Management
Week 7
,The Nature of Culture
Culture
◦ Acquired knowledge that people use
to interpret experience and generate
social behavior
forms values
creates attitudes
influences behavior.
2
,Characteristics of Culture
Learned
Adaptive Shared
Culture
Patterned Transgenerational
Symbolic
3
, Values in Culture
Values
◦ Basic convictions that people have
right and wrong
good and bad
important and unimportant
◦ Learned from the culture in which the
individual is reared
◦ Influence one’s behavior
Differences in cultural values may
result in varying management practices
4
