TABLE OF CONTENTS
Chapter Outlines, Answers to End- of- Chapter Questions,
and Analysis of “You Be the VC” Exercises
Part 1
Chapter 1 Introduction to Entrepreneurship 1
Chapter 2 Recognizing Opportunities and Generating 31
Ideas
Chapter 3 Feasibility Analysis 59
Chapter 4 Writing a Business Plan 85
Chapter 5 Industry and Competitor Analysis 1123
Chapter 6 Developing an Effective Business Model 1413
Chapter 7 Preparing a Proper Ethical and Legal 1647
Foundation
Chapter 8 Assessing a New Venture’s Financial Strength 1937
and Viability
Chapter 9 Building a New-Venture Team 2205
Chapter 10 Getting Funding or Financing 2449
Chapter 11 Unique Marketing Issues 2697
5
Chapter 12 The Importance of Intellectual Property 2939
Chapter 13 Preparing fFor and Evaluating the Challenges of 3192
Growth 5
Chapter 14 Strategies for Firm Growth 3429
Chapter 15 Franchising 3667
, 3
Sample Course Outlines 3954
03
Part 2
Student and Instructor Resources 3994
07
Part 3
, PART 2
SAMPLE COURSE OUTLINES
Sample Weekly Schedule
Entrepreneurship
Based on 15-Week Semester
(Class Meets Twice a Week)
Date
Topic Assigned
Reading
Week 1 - Class 1 Introduction to Entrepreneurship Chapter 1
Week 1 - Class 2 Introduction to Entrepreneurship Chapter 1
Case 1.1 or Case 1.2
You Be the VC 1.1 or You Be the VC 1.2
Week 2 - Class 1 Recognizing Opportunities and Generating Ideas Chapter 2
Week 2 - Class 2 Recognizing Opportunities and Generating Ideas Chapter 2
Case 2.1 or Case 2.2
Week 3 - Class 1 Feasibility Analysis Chapter 3
Week 3 - Class 2 Feasibility Analysis Chapter 3
, You Be the VC 3.1 or You Be the VC 3.2
Week 4 - Class 1 Writing a Business Plan Chapter 4
Week 4 - Class 2 Writing a Business Plan Chapter 4
Case 4.1 or Case 4.2
Week 5 - Class 1 Industry and Competitor Analysis Chapter 5
Week 5 - Class 2 Guest Speaker – To discuss the topic of developing
the importance of a firm’s industry to its success;
Local Successful Entrepreneur
Week 6 - Class 1 Individual Exam #1 Chapters 1-5
Week 6 - Class 2 Developing an Effective Business Model Chapter 6
Case 6.1 or Case 6.2
Week 7 - Class 1 Preparing a Proper Ethical and Legal Foundation Chapter 7
Week 7 - Class 2 Preparing a Proper Ethical and Legal Foundation Chapter 7
Case 7.1
You Be the VC 7.1 or You Be the VC 7.2
Week 8 - Class 1 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Week 8 - Class 2 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Case 8.1 or Case 8.2
You Be the VC 8.1 or You Be the VC 8.2
Chapter Outlines, Answers to End- of- Chapter Questions,
and Analysis of “You Be the VC” Exercises
Part 1
Chapter 1 Introduction to Entrepreneurship 1
Chapter 2 Recognizing Opportunities and Generating 31
Ideas
Chapter 3 Feasibility Analysis 59
Chapter 4 Writing a Business Plan 85
Chapter 5 Industry and Competitor Analysis 1123
Chapter 6 Developing an Effective Business Model 1413
Chapter 7 Preparing a Proper Ethical and Legal 1647
Foundation
Chapter 8 Assessing a New Venture’s Financial Strength 1937
and Viability
Chapter 9 Building a New-Venture Team 2205
Chapter 10 Getting Funding or Financing 2449
Chapter 11 Unique Marketing Issues 2697
5
Chapter 12 The Importance of Intellectual Property 2939
Chapter 13 Preparing fFor and Evaluating the Challenges of 3192
Growth 5
Chapter 14 Strategies for Firm Growth 3429
Chapter 15 Franchising 3667
, 3
Sample Course Outlines 3954
03
Part 2
Student and Instructor Resources 3994
07
Part 3
, PART 2
SAMPLE COURSE OUTLINES
Sample Weekly Schedule
Entrepreneurship
Based on 15-Week Semester
(Class Meets Twice a Week)
Date
Topic Assigned
Reading
Week 1 - Class 1 Introduction to Entrepreneurship Chapter 1
Week 1 - Class 2 Introduction to Entrepreneurship Chapter 1
Case 1.1 or Case 1.2
You Be the VC 1.1 or You Be the VC 1.2
Week 2 - Class 1 Recognizing Opportunities and Generating Ideas Chapter 2
Week 2 - Class 2 Recognizing Opportunities and Generating Ideas Chapter 2
Case 2.1 or Case 2.2
Week 3 - Class 1 Feasibility Analysis Chapter 3
Week 3 - Class 2 Feasibility Analysis Chapter 3
, You Be the VC 3.1 or You Be the VC 3.2
Week 4 - Class 1 Writing a Business Plan Chapter 4
Week 4 - Class 2 Writing a Business Plan Chapter 4
Case 4.1 or Case 4.2
Week 5 - Class 1 Industry and Competitor Analysis Chapter 5
Week 5 - Class 2 Guest Speaker – To discuss the topic of developing
the importance of a firm’s industry to its success;
Local Successful Entrepreneur
Week 6 - Class 1 Individual Exam #1 Chapters 1-5
Week 6 - Class 2 Developing an Effective Business Model Chapter 6
Case 6.1 or Case 6.2
Week 7 - Class 1 Preparing a Proper Ethical and Legal Foundation Chapter 7
Week 7 - Class 2 Preparing a Proper Ethical and Legal Foundation Chapter 7
Case 7.1
You Be the VC 7.1 or You Be the VC 7.2
Week 8 - Class 1 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Week 8 - Class 2 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Case 8.1 or Case 8.2
You Be the VC 8.1 or You Be the VC 8.2
