Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level AQA A-LEVEL BUSINESS PAPER 3 BUSINESS 3
BUSINESS
Paper 3 Business 3
Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator Question Mark
• the Insert. 1
2
Instructions
3
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 4
• Answer all questions. 5
• You must answer the questions in the spaces provided. Do not write 6
outside the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of TOTAL
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do
not want to be marked.
Information
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100.
*Jun217132301*
IB/G/Jun21/E6 7132/3
, 2
Do not write
outside the
Answer all questions. box
Read the case study in the Insert.
0 1 Analyse how AM plc needs to change its marketing mix to make its new strategy of
focused differentiation successful.
[12 marks]
*02*
IB/G/Jun21/7132/3
, 3
Do not write
outside the
box
Extra space
Turn over ►
*03*
IB/G/Jun21/7132/3
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level AQA A-LEVEL BUSINESS PAPER 3 BUSINESS 3
BUSINESS
Paper 3 Business 3
Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator Question Mark
• the Insert. 1
2
Instructions
3
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 4
• Answer all questions. 5
• You must answer the questions in the spaces provided. Do not write 6
outside the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of TOTAL
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do
not want to be marked.
Information
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100.
*Jun217132301*
IB/G/Jun21/E6 7132/3
, 2
Do not write
outside the
Answer all questions. box
Read the case study in the Insert.
0 1 Analyse how AM plc needs to change its marketing mix to make its new strategy of
focused differentiation successful.
[12 marks]
*02*
IB/G/Jun21/7132/3
, 3
Do not write
outside the
box
Extra space
Turn over ►
*03*
IB/G/Jun21/7132/3
