Study Guide Applied Social Sciences
Principles of Communication
Objectives:
• Identify the principles of communication.
• Apply the principles of communication.
Principles of Communication
• Communication is a two-way process.
• essential to achieve effective communication
• avoid conflict, miscommunication, misunderstandings, confusion, and
misinterpretation of the message
Principle of clarity
• message – understandable and recognizable by the receiver
• sender may adjust to the level of comprehension of the receiver
Principle of attention
• sender and receiver should focus on the communication process
• both must listen and pay attention to each other
• avoids missed detail of the message
• avoids misinterpretation when not focused
Principle of feedback
• reaction of the receiver to the message of the sender
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Principles of Communication
Objectives:
• Identify the principles of communication.
• Apply the principles of communication.
Principles of Communication
• Communication is a two-way process.
• essential to achieve effective communication
• avoid conflict, miscommunication, misunderstandings, confusion, and
misinterpretation of the message
Principle of clarity
• message – understandable and recognizable by the receiver
• sender may adjust to the level of comprehension of the receiver
Principle of attention
• sender and receiver should focus on the communication process
• both must listen and pay attention to each other
• avoids missed detail of the message
• avoids misinterpretation when not focused
Principle of feedback
• reaction of the receiver to the message of the sender
Page 1 of 3
