SYSTEMS FROM A FUNCTIONAL PERSPECTIVE
Information system can be classified by the specific
organizational function they serve as well as by
organizational level. Typical information systems that
support each of the major business functions and provide
examples of functional applications for each organizational
level is described below.
1. Sales and marketing systems
The sales and marketing function is responsible for selling
the organization’s products or services. Marketing is
concerned with identifying the customers for the firm’s
products or services, determining what customers need or
want, planning and developing products and services to meet
their needs, and advertising and promoting these products
and services . sales is concerned with contacting customers,
selling the products and services, taking orders, and
following up on sales. Sales and marketing information
systems support these activities.
At the strategic level, sales and marketing systems monitor
trends affecting new products and sales opportunities,
support planning for new products and services, and monitor
the performance of competitors.
, At the management level, sales and marketing systems
support market research, advertising and promotional
campaigns, and pricing decisions. They analyze sales
performance and the performance of sales staff.
At the operational level, sales and marketing systems assist
in locating and contacting prospective customers, tracking
sales, processing orders, and providing customer service
support
2. Manufacturing and production systems
The manufacturing and production function is responsible for
actually producing the firm’s goods and services.
Manufacturing and production systems deal with the
planning, development, and maintenance of production
facilities; the establishment of production goals, the
acquisition, storage, and availability of production materials;
and the scheduling of equipment, facilities materials and
labor required to fashion finished products. Manufacturing
and production information systems support these activities.
Strategic level manufacturing systems deal with the firms
long term manufacturing goals, such as where to locate new
plants or whether to invest in new manufacturing technology.
Information system can be classified by the specific
organizational function they serve as well as by
organizational level. Typical information systems that
support each of the major business functions and provide
examples of functional applications for each organizational
level is described below.
1. Sales and marketing systems
The sales and marketing function is responsible for selling
the organization’s products or services. Marketing is
concerned with identifying the customers for the firm’s
products or services, determining what customers need or
want, planning and developing products and services to meet
their needs, and advertising and promoting these products
and services . sales is concerned with contacting customers,
selling the products and services, taking orders, and
following up on sales. Sales and marketing information
systems support these activities.
At the strategic level, sales and marketing systems monitor
trends affecting new products and sales opportunities,
support planning for new products and services, and monitor
the performance of competitors.
, At the management level, sales and marketing systems
support market research, advertising and promotional
campaigns, and pricing decisions. They analyze sales
performance and the performance of sales staff.
At the operational level, sales and marketing systems assist
in locating and contacting prospective customers, tracking
sales, processing orders, and providing customer service
support
2. Manufacturing and production systems
The manufacturing and production function is responsible for
actually producing the firm’s goods and services.
Manufacturing and production systems deal with the
planning, development, and maintenance of production
facilities; the establishment of production goals, the
acquisition, storage, and availability of production materials;
and the scheduling of equipment, facilities materials and
labor required to fashion finished products. Manufacturing
and production information systems support these activities.
Strategic level manufacturing systems deal with the firms
long term manufacturing goals, such as where to locate new
plants or whether to invest in new manufacturing technology.
